GCM 230 | Path To Success

 

People always assume that the path to success is difficult. That it is something that is hidden and only reveals itself to a chosen few. That is so wrong. The path to success is a very common path. People just need to be willing to take it. Join your host Rodney Flowers and his guest John Lee Dumas to discover the roadmap to Financial Freedom. John is the founder and host of the award-winning podcast, Entrepreneurs On Fire. He generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. He was able to do that because he found his niche. Listen in to learn more about his book, The Common Path to Uncommon Success, and find your big idea today.

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The Common Path To Uncommon Success: Find The Resilience To Do Something New With John Lee Dumas

I have the famous, John Lee Dumas in the studio with me. He is the Founder and the host of the award-winning podcast, Entrepreneurs on Fire. We are going to be talking with him, the CEO, the Founder. One of the things I love about John Lee Dumas is, he was one of the first podcast hosts. He was one of the first people to get started in this business and his podcast has over 100 million listens and over 3,000 episodes. As a podcast host, I know that’s a tremendous amount of work. I’m just excited to talk to him. He’s earning millions of dollars. He is truly an entrepreneur on fire. Without further ado, let’s welcome, John Lee Dumas, to the show.

I’m fired up to be here. I love your energy, love your vibe. We are going to have a great conversation. I hope your readers are prepared to ignite.

That’s what we do here. We changed minds and what we want to do is put people in a fire state, in a game-changing state so that they can change their lives and get what they want out of life. As someone who has done that, I want to talk to you about your book The Common Path to Uncommon Success. I was just reading up on you a little bit and I was like, “I wonder what made him come up with that title?” Where did that come from?

I have interviewed over 3,000 successful entrepreneurs. The one thing that I identified pretty early on was that when I started my journey, I thought the path to success was going to be complicated, secrets, hidden all of those things. As I started interviewing all these successful individuals, I’m like, “I’m hearing all these things over and over again.”

There are a lot of truth in history that repeats itself and in success leaves clues. These individuals were all taking the same path and I realized there’s nothing complicated about this path. There are nothing hidden or secrets. This is a very common path. I kept thinking about that reality. I’m like, “This is common.” Everybody is treading upon the same path to get to their version of success but they are not just finding success.

They are finding uncommon success along this path. It resonated with me that there was a path that we could learn from these great guests that I was brought on by the thousands. I distilled down all of these commonalities that I found every one of these successful guests had in common with each other. I found out that there were seventeen very clear and common steps and their path to uncommon success to financial freedom and fulfillment.

I was like, “I need me a piece of that.” I follow that path. To your points, I’ve got to my version of uncommon success, millions of dollars of revenue a month for years now. I finally decided to sit down and say, “How can I write the book that we will share with everybody that wants it?” This common path that the 3,000 guests that I have interviewed myself included have tried upon to get the financial freedom, to get the fulfillment in life. The Common Path to Uncommon Success was born and was published on March 23rd, 2021. I’m so grateful and gladdest out in the world.

Tell us where we can find that. This is a great opportunity to let people know where they can go get that.

GCM 230 | Path To Success

Path To Success: The problem is when you have a low barrier, everybody copies you because it’s easy to copy you. If the barriers are low, the masses swarm in wanting that gold rush. And then nobody wins.

 

If you walk into any bookstore in the world, either virtually or physically, you will find the book. Throw a rock, hit a bookstore, go in, buy this book. All the obvious ones, Barnes & Noble, BAM! Books-A-Million, Amazon, Goodreads, you name it, it’s there.

What was one of the most common things that you realized that may be eye-opening and you were like, “That’s what I need to do to be successful?”

One of those things that jumped out to me was step five in this process, which is finding a mentor. A lot of people know that they should find a mentor. They have heard about it but they all go about it the wrong way. There’s one correct way to find the right mentor for you and that is a mentor that can fit the following definition for you, which is this person is where you want to be in about a year. If you can find a person who is currently where you want to be in about a year, give or take a couple of months on each side of things, that’s the right mentor for you. They are currently where you want to be in about a year, which means they know what it’s like to get to where you want to get to.

It’s soon enough for them that they can remember starting out because for them it has been about a year ago. They have relevant information, knowledge and guidance for you to follow, to get to where you want to be in about a year. Many people are looking for these mentors that are so many years and sometimes even decades ahead of them. Even if they can lock down those mentors, number one, it will probably be expensive because those people have been crushing it for a long time. Number two, their knowledge probably isn’t that relevant to what that individual needs because it has been so long since they were there. Find somebody who has currently where you want to be in about a year. That’s the definition of your perfect mentor.

I want to make a distinction between a mentor and a coach. A lot of times we have coaches and not necessarily mentors and there’s a difference. A coach is someone who can see the potential in you, and motivate you to reach that vision and goal. A mentor is someone who’s done what you want to do. They have walked that path. That’s the mistake that a lot of people make sometimes. You have these coaches. There are a lot of coaches out there. A coach hasn’t necessarily done it and that’s something you want to pay attention to. You want someone who has done what you are trying to do.

A coach is worthless if they have not successfully gone down the path that you are looking to take. You need specific, direct and actionable advice. That’s what a mentor is going to give you because they are currently where you want to be in about a year. That’s why a mentor is invaluable. A coach can fit that definition in certain circumstances but you have to make sure they do. Any business coach is not going to be the right fit for you, versus if you want to launch a successful business podcast, don’t hire a business coach that hasn’t launched a successful business podcast. That is key for you to be able to distinguish between that coach, that mentor and the right individual for you.

We talk about The Common Path to Uncommon Success. Are you finding that during the pandemic and the challenges that we are facing now? Those common activities or tasks, are they remaining true in the pandemic? Are you still using those things? Have you had to pivot at all? What are your thoughts about that?

It is true now. Every one of those seventeen steps. It was true for our grandfathers if they wanted to achieve success and it will be true for our great-grandchildren. These are timeless true step-by-step processes to get to financial freedom and fulfillment, and they will reign through 100 years from now as they will 100 years prior. That was how I wrote this book. None of it used Instagram, Clubhouse and Facebook Live, nothing in there is now specific. These are the timeless principles that have worked for entrepreneurs to find their version of uncommon success.

Do you deviate from those seventeen principles at all? Is that your staple going forward because a lot of people are going to need to change, they are going into this what we call a new normal now with the pandemic and post-pandemic era? How are you running your business as it relates to this new normal and the success principles that you have put out?

I am applying every one of these principles every single day because they are working in this, “New normal, old normal and the future normal.” It is just what has worked for so many thousands of successful entrepreneurs, yesterday, today and tomorrow. These are not specific strategies and dynamic clear tactics. These are the principles that you need to apply to your journey to get to what your version of uncommon success is.

As I talk to you, I can feel your energy is very simplistic. I feel that you don’t like to complicate things. You like to be simple and organized. Do you find that a lot of people that maybe reach out to you for advice? Do we make it hard on ourselves? Do we over-complicate things and is that something that also led you to write this book and putting this out as a path for people?

Everybody over-complicates things. It’s a human trait to continue to add things to your plate, to continue to just try to get more and learn more. There’s never this enough. It’s because of that, people get overwhelmed and stressed. They miss the small things. They are not focused, which is one of my favorite words, follow one course until success.

Not follow ten courses until success. Follow one course. Those people who can cut out the noise, to laser-focus, to not pay attention to that bright, shiny object syndrome, those are the people that win because they keep things simple and simple works. When they continue to focus on what works, they keep thinking simple, show up every day, consistently provide free and valuable content. As a result, they become the best solution to the real problems in this world and they win.

Do something that hasn't been done yet. Be the best solution to a real problem. Be the only. Share on X

Has it been difficult for you to implement these principles in your life when you first recognized them and you started practicing? Did you find any challenge with implementing them? Did you find it easy? What was your experience?

My challenge was that it seemed too simple. It didn’t seem easy. It was hard to show up every day and do the work but it seemed too simplistic. As humans, we are scared of the simple because we are like, “If it’s that simple, that can’t be right,” because everything that’s worth it in life has to be hard. Hard work is part of the ingredients to your success but the process can and a lot of times, should be simplistic.

That’s what I struggled with. I was like, “Can it be this simple and direct? Can it just be this process that I’m seeing before me that makes so much sense? Isn’t this supposed to be some secret, complicated, hidden path? Why is this so common and simple?” It was not simply showing up every day for 3,000 days and producing it.

How were you able to shut out? You mentioned, shut out the noise. That’s a big challenge for people because we all have things going on in life. You have heard it before, life happens. How were you able to get to a point where you had that single focus? It’s obvious, you were able to show up every single day and produce your podcast to what it is now, produce Entrepreneurs on Fire to what it is now, being the man you are now. How were you able to implement that level of discipline in your life?

I said, “What’s the alternative?” The alternative is if I’m not being disciplined if I’m not showing up and putting in the work every single day, then what’s that life look like? Without life is one of struggle, one of being broke, one of living paycheck to paycheck, one of knowing that I’m not living up to my personal expectations.

I’m not living up to what I know that I can accomplish in this world. I knew that path was hard. It’s hard being broke, living paycheck to paycheck and not living up to your own personal expectations and potentially those around you. It’s also hard to get up every day, do the work and get out of your comfort zone to try something new, to get scared, to have doubts and to fear but to be on your path to success.

You have those two different paths that you can choose. At the end of the day, my call-to-action to people is to choose your hard, which hard are you going to choose? They are both hard paths. One is broke, disappointments, depression. One is work, satisfaction, heartache. There’s not greatness on either one of them. There are struggles on both of these paths. They are both hard but at least one of those hard paths is leading you to your version of uncommon success.

One thing that’s not mentioned here and it’s probably obvious is that one of those paths includes a lot of growth and development. That’s something that we overlook when we are deciding, which path we are going to choose. We take the easy road because it’s easy seemingly but we miss out on a lot of growth and development.

In my personal opinion, that’s the greatest reward. When you mentioned the disappointment, there will be a disappointment but there’s value in the failures, falling short and the shortcomings. That’s what the lessons are and that’s where the growth happens. If you continue that over some time, you become an overcomer. You win. That’s what you have done. That’s a message that I try to instill in people. It will be hard and you will get disappointed. You are going to experience some failure. That’s where the growth is. That process is where the meat of it is.

A lot of people love just living in their comfort zone. It’s cozy and comfortable. They know what to expect. They are good at something and so that’s comfortable for them. To your point about growth, all of the magic happens outside of your comfort zone. When you are learning and trying new things, failing, struggling and trying to overcome, that’s out of your comfort zone but that’s where all the magic happens.

GCM 230 | Path To Success

Path To Success: The path to success is not a secret. It’s not hidden. It’s not complicated. It is a very common path that we have all taken to get to our version of uncommon success.

 

I was a terrible public speaker, communicator, podcast host, all of those things, and people now look at me and they are like, “John, I can’t podcast. I’m not as good of a public speaker as you are.” I’m like, “Neither was I several years ago as good as I am now,” but I have put in the work. I put in the reps. I’ve got out of my comfort zone. I was crappy for a long time until I wasn’t because I put in the reps. I put in the work. Don’t compare your today to my today if you were not at the same place. Compare your today to my many several years ago if you are just starting, because that’s where I was several years ago, just starting and I was terrible. That’s who you should be comparing yourself to.

If someone is reading and they are saying, “This is resonating with me. I want to turn things around. I want to become an entrepreneur on fire,” what is something that you would say they start doing now?

You start consuming the right content. You are doing that if you are reading this. You are consuming the right content by reading blogs like this, like Entrepreneurs on Fire, by reading The Common Path to Uncommon Success. That’s where it starts. You are already on the right path. What I want to affirm for you and confirm for you is that you are doing the right things. Keep doing them. The beginning of my journey was reading the right books, listening to the right audiobooks, listening to the right podcast. That started me on my journey. Congratulations, you are on that journey. You are on the right path. Keep consuming the right content.

I want to ask you a question about the look and feel of social media and entrepreneurs now, we have this idea around the grind and the hustle. You are Entrepreneurs on Fire. What are your thoughts about the grind? Is it a steady grind every day, all day and that’s all you do or is there some balance to your life?

There are a ton of balance in my life. Fairly, it wasn’t always that way. I didn’t know exactly what it meant to have a balanced life when I first launched the business because I was figuring things out. I was making mistakes and sometimes I worked way too hard. Sometimes they don’t work nearly hard enough.

I was on both ends of the spectrum, figuring things out and that’s okay to be figuring things out. You will go through seasons in your life and your business. The important part is to be educating and to be learning from everything or educating yourself and learning from your mistakes every step of the way. That’s exactly what I have been trying to do. I have now entered the fourth season of my business. I feel very balanced. My focus and priorities are on health, wellness, relationships and business, it’s not just on the business.

I’ve got to a point where I love where we are at revenue-wise, what the size of our team is, where my actual output is on a work schedule on a day-to-day, week-to-week, month-to-month basis. I love where I’m at so I have amazing balance now. That could change in the future. That could become out of whack for any number of reasons in the future. Only time will tell.

I know that it is possible to have balance in your life and this is healthy to have balance in your life but it comes down to knowing what balance means to you. Balance to me could mean something totally different than balance to Rodney and to somebody else. I believe that Gary Vaynerchuk has balance in his life because he loves what he does.

He eats and breathes business and entrepreneurship morning through night and that’s his oxygen. It’s not my oxygen. I work hard six days a month now. The other 25, 24 days per month, not so much. I’m doing other things, focusing on health, wellness, enjoying life and traveling. That’s my balance now, which could change in the future but the balance can and should be a part of everybody’s life but you’ve got to figure out what does balance look like and mean to you.

The last question I’m going to ask you is about adversity. We haven’t talked about that a whole lot. How do you view and perceive the adversity that shows up in your life?

I embrace it. What are you doing when you are trying to learn, educate yourself, struggling and failing? That is where the growth and magic happens. When I face adversity, I’m like, “This is an opportunity for me to learn, grow and improve as a human being. There’s an app that I have downloaded that I’m experimenting with is called a WeCroak. It’s like what it sounds like. It’s about the fact that you are going to die and you get a notification on your phone five times a day that says, “You are going to die,” and then it gives you a nice quote. This is a thinker about how mortal we are and how our life is but a brief moment in time and it helps put things in perspective.

When I come across that adversity I’m like, “This could suck, stink or tough now but at the end of the day, I’m going to die.” Not now hopefully but at the end of someday, I’m going to die. How can I now take this adversity and make it a challenge that I can learn from, embrace and maybe in some ways even enjoy? How can I turn this around? I don’t want to live a life where I’m not enjoying my day-to-day. Adversity is going to happen. It can be part of life. How can you approach that adversity in a way that can make you stronger and better?

Thank you so much for stopping by, chatting with me and sharing your wisdom with me. The Common Path to Uncommon Success in bookstores now. Go get it. Get your path to uncommon success. These are common practices that you can practice every single day. They are simple, guys. There’s nothing complicated here. John likes to keep things simple. A lot of times, the easy way is right there in front of us. We choose the hard way. We choose the more complicated way and disregard what’s simple and easy for us. It’s been a pleasure.

Thanks, Rodney. Take care.

As always, I am excited about this episode. We have a hot one here for you. We have John Lee Dumas with us from the award-winning podcast, Entrepreneurs on Fire with over 100 million listens and 3,000-plus episodes. JLD has turned Entrepreneurs on Fire into a media empire that generates over a million listens every month and seven figures of net annual revenue, eight years in a row. He published his first traditionally published book, The Common Path to Uncommon Success, which we want to dive into. Without further ado, let’s welcome JLD to the show.

Rodney, thanks for having me. One small tweak in the intro is seven figures of annual net revenue. It has been a good run.

How did you do it? Let’s just jump into that. I’m sure that’s what everyone wants to know.

I filled the void. That’s literally the name of this game in the world that we live in. It’s not just saying, “Look what Ryan is doing. He’s being successful. Let me copy that. What is John doing? How’s he being successful? Let me copy that.” That’s what everybody is doing. Those people are becoming pale, weak imitations of those individuals they are copying.

The people that win and the reason why I have won at seven figures of annual revenue a year in eight years running is that I found something that wasn’t being done. I found out how I could become the best solution to a real problem. Specifically, I launched a daily podcast back in 2012. It was the first daily podcast interviewing entrepreneurs, which made it the best daily podcast interviewing entrepreneurs. It was the worst daily podcast interviewing entrepreneurs. It was the only daily podcast interviewing entrepreneurs. That’s why I won. That’s the takeaway. How can you be the only one?

There are many voids to fill especially we are going through a pivot. The whole world is going through a pivot when everything that’s happening in the world. I feel like a lot of people are taking advantage of the new opportunities that are presenting themselves. That’s my forte. That’s what I believe in, whenever there’s a challenge or an obstacle that presents some opportunity when you can take advantage of that opportunity, it seemingly creates a new opportunity for everyone. Your contribution becomes a benefit to the world whenever we take that approach. That’s a great segue to the common path to uncommon success.

The higher the barrier, the lower the competition. Share on X

Whenever we can take advantage of those opportunities, it’s not common for us to feel that a challenge is going to lead us to some type of success. Sometimes when we look at challenges, we say, “It’s preventing me from being successful.” What is your idea about overcoming challenges? How does that relate to the book you have published, The Common Path to Uncommon Success?

You need to welcome challenges because there is a true statement that you need to understand. The higher the barrier, the lower the competition. The higher of a barrier that you are setting in your business, the lower your competition is going to be or there’s going to be no competition. The barrier I set, nobody could or would replicate. Even if you are a successful entrepreneur, I set my barrier so high.

I set my challenge for myself at such a high level nobody could compete. You look at all the great ones out there. Kobe Bryant and Michael Jordan worked harder than anybody else in their generation. Fill in the blanks for athletes, successful businessmen and businesswomen. They found something they could do more of, harder and better than anybody else. They did it. I set this high barrier. Seven podcast episodes per week, I had no competition as a result.

A huge problem you are seeing these days is that people are setting low barriers. They are setting low challenges. It’s not like they are bad ideas. They are coming up with good ideas. The problem is when it’s a good idea and a low barrier, everybody copies you immediately because it’s easy to copy you. If the barrier is low, the masses jump in. Everybody swarms in wanting in that gold rush.

Literally, nobody wins including you, the person who started it. You are so easily replicable. You can’t start a business that way. You have to be the one that can fill that void and can be the best. It starts with a big idea here and then it continues to niche down into you to come to a place where you can be the best. That’s how you went.

How did you fix your mindset to put in that much effort to stay ahead, to be ahead, to get ahead and stay ahead of all of the rest? That’s a high bar, a show every single day. I do two a week and I am running ahead of schedule but only by a few months. To put out an episode every single day, that’s a lot of work. What was the mindset? What type of mindset did you have to maintain that level?

The mindset came from 32 years of failure, struggling, having a lack of success and of not having any traction financially, success-wise. That’s what it looks like. Let me double back to that word that you used. A daily podcast is hard. It’s hard to run a successful business. It’s hard to make a lot of money. All of those things are hard. It’s also hard to be broke. It’s hard to live paycheck to paycheck and not to be able to support your friends, your family and your loved ones.

If you want to do those things, my call to action to the readers is to choose your hard. It would have been hard for me to keep on being a failure. It would have been embarrassing, financially struggling, all these different things. I chose my hard. The hard I chose was to bust my ass on Entrepreneurs on Fire and do it better, bigger and higher quantity than anybody else was willing to do it. I chose my hard. Anybody that’s hearing my voice, you can choose your hard. It’s either going to be going up or going down. It’s 1 of the 2.

Do you believe that many of us, if not all of us, have been lied to by experts in online business? What do you mean by that?

You have been lied to by those people who want you to think that the path to success is complicated, that it’s a secret and a hidden path. The reality is this, I have interviewed 3,000 successful entrepreneurs. I have learned from every single one of them. The path to success, it’s no secret, hidden or complicated. It is a very common path we have all taken to get to our version of uncommon success.

Why do those people want you to think it’s secret and hidden? They have the key for $1,997.99. The will release you, all of the secrets of the universe. It happens every single day of our life. People fall for it. It doesn’t have to be that way. The road to success, we talked about hard, it takes hard work. It’s a common path to uncommon success.

From these 3,000 people that I have interviewed over the past several years, I have been able to choose my hard. I have been able to learn from all of them. What I have done is boiled down the seventeen principles, these core foundational elements that all successful entrepreneurs share. I put it into a roadmap. It’s a chronological step-by-step roadmap. That’s the point of this book, The Common Path to Uncommon Success. A seventeen-step roadmap to your financial freedom and fulfillment. If you are reading this and you are like, “I would like to have, at some point in my life, financial freedom and fulfillment,” this book is for you.

If you don’t mind, I have to ask one that resonates most with you that you could share that is part of those seventeen steps.

I will share them all. I’m here. I’m transparent. I’m open. I’m here to give value. Let’s rip off two. Let’s start with steps 1 and step 2. Step one, you need to identify your big idea. We were talking about this in the earlier part of the episode. Many people have identified a big idea and somebody else’s big idea. Now, they are going off copying and there is a weak and pale imitation of those ideas, and they are wondering why they are not successful.

It’s because you are not living in your zone of fire. This is not your big idea. This is somebody else’s big idea. You are just copying it and you are failing as a result. Step one, Chapter 1, we teach you for probably the first time in your life to sit down and identify what your big idea is in this world. It’s not easy. I take you through exercises. There are processes to go through to get your big idea. Believe me, you are worth it. You, identifying your big idea. For the first time in your life, maybe living in your zone of fire. You are worth it. That’s step one, by the way.

Step two is where a lot of people run into issues. They are like, “I have my big idea. This is awesome.” It is awesome. By the way, your big idea is probably awesome, seriously but other people have had your big idea. You are not the first person to come up with this thing. It’s not how it happens in this world. There are nine billion people.

It’s proof of concept that other people are successfully working on your big idea. That’s a good thing but step two is key. You’ve got to discover your niche. Discover your niche within this big idea that is that void that needs to be filled, that is an underserved market that needs to be served, that you can be the best solution to a real problem in that niche within your big idea.

Here’s your big idea. It’s this huge thing. What’s the niche that’s being underserved? What does that look like? My big idea back in 2012 was a podcast. That’s a broad, vague idea. People are crushing that. What about a business podcast? That’s a little more niche. What about an actual interview business podcast, interviewing successful entrepreneurs? That’s yet another niche within that layer of a big idea. There are still 5 or 6 other podcasts in 2012 that are interviewing entrepreneurs, asking them questions. What if I did a seven-day-a-week podcast? What if I did a daily podcast interviewing the world’s most successful entrepreneurs?

My next closest competitor was doing it once per week. I immediately 10Xed their outputs. Their shows were better because I wasn’t good. I didn’t know what I was doing. My quantity was much higher that I won by brute force because I was the only show in town. If you wanted a daily podcast interviewing entrepreneurs, you only had one place to go, Entrepreneurs on Fire. That’s just the first two steps. There are obviously seventeen more critical steps in this common path to uncommon success. We break it down for you step by step.

Step two is the one that trips most people know. Why do we have such a hard time with creativity?

We have a hard time niching down and here’s why. We have a hard time saying, “I have this big idea that could serve many people. I’m scared of picking a niche within that. Why would I want to leave potential revenue on the table? All these customers and clients now that I’m essentially ignoring by going into this niche, that’s so much lost opportunity.” It’s the exact opposite. If you try to launch your thing within your big idea with all the entrenched competition out there, you are going to be that figurative girl screaming into the wind.

Nobody is going to hear you and care. Why would they? You are just another voice out there in this chaotic noise of the world. If you are willing to niche down into that one niche where you can honestly look around and say, “My competition either sucks or there’s nobody.” That’s the niche to get your initial momentum. Look at that finger, like your fingernails traction in there and start pulling yourself up hand over hand to get that momentum going.

That’s the beautiful thing about being an entrepreneur. Once your momentum starts, even if you want it to, you couldn’t stop it. You don’t want to stop it. Even if you wanted it to, you could invest. Once I became the podcast guy back in 2012, even if I wanted to, I couldn’t stop it. It’s like Forbes, Inc., Fast Company and Entrepreneur Magazine. They are all at my doorstep being like, “We want to do an article on you and this and that.” I’m being all these different things because the momentum started with me in that tiny niche. First, getting that momentum like a snowball and growing. That’s the process.

GCM 230 | Path To Success

The Common Path To Uncommon Success: A Roadmap To Financial Freedom And Fulfillment By John Lee Dumas

What would you say to an entrepreneur that understands your story but says, “You are first to market. There weren’t many podcasts out there when you’ve got started. Perhaps that contributed to your success. Now, the market is saturated in the niche that I want to jump into. I still feel like I won’t be successful. It’s going to be too hard. The probability of successes is low?” What would you say to them?

I would say, “You are right. I was first to market and that’s why I won. My question to you is, ‘Why can’t you be first to markets? Why can’t you identify an idea that hasn’t been filled yet a void that needs to be filled and be first to market?’ You should be first to market. It would be amazing if you were first to market. That’s a great focus. Flip your attitude 180 degrees and drive forward in that direction.”

Tell us about your book, The Path to Uncommon Success and how you are planning to launch this book. This is your first traditionally published book. What are some of the details about your book launch?

I’m going all the way on this. This is my first traditionally published book. I waited ten years to write and release this book. I wanted this book to be not just about me and my story. In fact, it’s not about that at all. It’s about the 3,000 successful entrepreneurs that I have interviewed and I have been mentored by. They were my mentors.

Every single interview that I did with them, I learned from them. I applied it to my business, which helped me grow a multimillion-dollar a year business but I learned from them every single step of the way. I have taken and downloaded that knowledge into the seventeen-step roadmap. I’m going all-in on this. I’m on a crazy promotional tour.

If you have a podcast that has two listeners like I’m jumping on with you and we are having a great conversation, I’m just going all in. We have five insane bonuses for people who pre-order this book. Your readers get the opportunity to have five amazing bonuses. One of them, by the way, with a single pre-order. I’m shipping all three of my journals, The Podcast, Mastery and Freedom Journal.

I’m literally shipping these to your door. If you live in the United States of America, outside, you get immediate access to our digital pack versions of all three of those journals. It’s $150 worth of journal value that I created over the past several years that I am gifting to every single person who pre-orders this book. That’s just 1 of 5 total bonuses. There are four other additional bonuses with that.

This book has been personally endorsed by Seth Godin, Gary Vaynerchuk, Neil Patel, Erica Mandy, and Dorie Clark. I’m giving it all away. This got to be a no-brainer. Once this book gets into somebody’s hands and they read the seventeen-step roadmap and they see for the first time in their life an actual path to their version of uncommon success, they win. That’s what I want for people, I want them to win. I have won. I have been down here in Puerto Rico for the past years, keeping all the money that I make, loving life, dream home and working not that many hours per month.

I’m busting my butt now because I’m in book promotion mode. I have created a lifestyle design that is amazing and exactly what I want. That’s what this book helps you do, get to your version of your lifestyle design and financial independence. That is the key to this book. That is what is going to get to you. If people want to check out this book, they want to see the bonuses, the endorsements, I have a chapter that I give away. I have a video where I detailed out more information about the book, UncommonSuccessBook.com.

John, thank you for coming to the show and sharing your knowledge with us. Congratulations on your success with the book. Thank you for stopping by and sharing with me. I appreciate you. We need more people like you. I love the fact that you are an example of what’s possible. That’s what we appreciate here on the show. Being first to market, that’s the number one takeaway here. Find out how we can be the first to market and then crush it. We are going to be light years ahead of our competition.

Thanks, Rodney. Appreciate you.

Have a good one.

There you have it, another successful episode. Sometimes, in the game, winning is being first. Sometimes that’s the fundamental truth. You’ve got to be first to the market. If you are reading this, go ahead and grab the book The Common Path to One Common Success available now for pre-order with five amazing bonuses on UncommonSuccessBook.com. Until next time. Peace and love.

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About John Lee Dumas

GCM 230 | Path To SuccessJohn Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row.