GCM 193 | Business Standards

 

Growing your business is all about focus and configuring your mindset to consistently keep up with whatever standards and goals you set for yourself and your business. Dylan Ogline, the Founder of Ogline Digital, shares his beliefs and strategies when it comes to growing a business from scratch. Learn how he created his business from the ground up without any alternatives or plan B as he dissects the behaviors and way of thinking that you should be practicing to be your best self. He believes in the importance of surrounding yourself with people who constantly challenge the possibilities to breakthrough new horizons and using them as a reference point for your goals.

Listen to the podcast here:

High Standards: A Business Mindset For Consistently Hitting Your Goals With Dylan Ogline

I have Dylan Ogline in the studio with me. He has a wonderful story that I want you guys to know. He talks about a high school dropout turned six-figure agency owner with over a million in sales, transitioned in three years, and contributes that success to extreme focus. He’s going to talk about how he built a digital marketing company. He’s a digital marketing expert, entrepreneur, and educator. He’s going to talk to you about his business. He’s going to share with us about how he did it, his mindset, and how he transitioned into the successful entrepreneur that he is. Without further ado, let’s welcome Dylan Ogline to the show.

Welcome to the show, Dylan.

Thanks for having me. Great intro. I’m all pumped and excited. I’m a digital marketing expert. I don’t consider myself an expert, but I’ll take it.

Once you start to grow and realize that you're changing your standard, you'll start to panic when you're not hitting that standard. Share on X

We’re excited too. I’m glad to have you here. First of all, congratulations on all of your success, climbing out of the pit, all the things that you’ve done to make your business successful, being a successful person, and coming on the show to share your experience and your story with us. I appreciate that because here at the headquarters, we’re all about mindset. What’s interesting to me about your story is that you contributed your transition to focus. I want to get into that because a lot of times, we start things like businesses, projects, goals, and objectives, and we want to accomplish them. We have that burning desire and then there are things that are missing. We feel like, “I’m learning. I’m trying hard. I’m grinding.” That’s the macho around self-development, entrepreneurs that you’ve got to put the grind, and you got to put the work in, but here you are talking about focus. I want to understand your story, how you got to a place where you felt like you needed to focus, and how did that make a difference for you.

GCM 193 | Business Standards

Business Standards: Mindset is more important than any kind of business advice that anybody could give. If you’re not having success in your business, most likely, it’s a mindset issue.

 

If we’re particularly just talking about mindset, mindset is more important than any kind of business advice that anybody could give. If you’re not having success in your business, most likely, it’s a mindset issue. The focus is key. For me, personally, when I view it, it’s more about the business focus because the issue that I had was going in too many different directions. I wasn’t making progress because I was bouncing around and chasing the shiniest object. That’s where the focus came in. I focused on one single business, one single product, one single service. I don’t view that more as a mindset. For me, the mindset change that I had comes down to standards. That is probably the more powerful thing if we’re talking about mindset than the focus. For me, what I learned is you’re not the best version of yourself that you imagine in your life. You were the lowest version of yourself that you find acceptable.

This could be outside of business. This is where this is powerful. If you have dreams and you have goals, what I found is that you will do pretty much nothing to achieve them, but you will fight to the death to not breach your standards. If you have goals, dreams, and aspirations as I did, the simple mindset change is you must turn them into an undeniable standard that you have for yourself. I know that went off in a completely different direction than what you were expecting, but for me, if we’re talking about mindset, the standard is more of a mindset than the focus.

When you talk about standards, are you talking about values? Is a standard the value or is that something separate?

You have to come up with what your own definition of that is. They’re silly and stupid almost, but because it’s so simple, one has to do with money. Whenever I was starting to get the business going, the dream was six figures, which is $1,923 a week. I wanted to hit $1,923 a week on average. Now I’m at seven figures, which is $19,230. What I’m getting at is when I was aiming for that, I was used to making $1,000 a week, and then I hit $1,923 and then it kept going. It was $2,000, $3,000, $5,000. I was having this conversation with a friend once. His business was growing too just about the same time that mine starts to grow. I remember it was during the holidays, we had this dip and we started talking. It was like, “How much you do this month?” It was $10,000 or $15,000. We were joking that it was like, “We have to start searching bankruptcy attorneys.” We were driving. It was two guys having beers.

What I realized was once you start to grow and you start to realize that you’re changing your standard, you’ll start to panic when you’re not hitting that standard. For me now, as an example, if my business dropped to $15,000 a week, I would be losing my mind trying to figure out what’s going on because that has become the standard for the business. Whereas before, I’m $15,000 a week, you got to be kidding me. That’s ridiculous. There’s no way I’ll ever get to that much. It was simply that the standard had changed and then your reaction to what’s going on changes as well. I changed the standard so I start to get more motivated and excited if things start to drop below that standard.

When failure is not an option, you just won't fail. As ridiculous as that sounds. Share on X

How did you get to the point where that became the standard? If you’ve heard the phrase, “Turn your annual income into your monthly income.” You’ve probably heard that. You’re like, “What I’m making monthly, that’s my standard.” To even think that I can turn what I make in a year into the standard for the month, it’s like a Herculean undertaking to even fix your mind to do that for a lot of people is like, “I’m going to do that.” The first thing they do is, “How am I going to do that?” Was it the success being able to hit those numbers repeatedly and because you were doing it repeatedly, it was easy for you to say, “That’s the new standard now because we’re doing this seemingly effortlessly. That’s what we’re going to do?” Was there a mindset shift in order to get to the place where, “I’m going to make my annual income to my monthly income?”

The business mindset shift was the focus, but in general, with the setting of standard. You’ve probably heard before that people are ten times more motivated to not lose $100 than they are to make $100. Nobody’s willing to get up off the couch to make $100, but people will go to war over losing $100. It’s similar to that where once you get a certain standard, you start to panic if that comes in question. For me, it was the business. I started to focus and then you start to get that little bit of success but recognizing that the change was the standard was key and seeing that mindset shift.

What were some of the hurdles you had to overcome to come from nothing to a seven-figure success?

This seems so silly, but looking back, age was a factor for me. A lot of people can’t relate to that, but I remember being twenty and trying to get a client, they would look at me like, “There’s no way you know what you’re doing.” Even before that, when I was 16, 17, 18, people looked at me like I was a joker like, “There’s no way this guy is serious or he knows what he’s doing.” That was a hurdle. Talking about adversity, I look at myself as blessed and lucky. I had great mentors and teachers. I never won the lottery. I didn’t get any money from my parents. Some people look at that and they’re like, “That’s not lucky.” When you face adversity, it’s a good thing. You never want things to be easy. One, you don’t appreciate it. Two, if things come to you too easy, you’re not willing to fight.

What’s the benefit in the fight? The tagline is almost, “The quick and easy way to seven figures in a box.” It’s almost like a plug and play. If you do this, you’re going to be successful. Your philosophy is you want it to be a little tough. You want to feel a little challenge. Why do you feel that way?

It’s not that you want it to be tough. You need to feel gratitude that it is tough, which is tough in the moment. I recognize that. Looking back, I’m so thankful that I went through all that shit because now, I have relentless work ethic because I couldn’t fail. I look at people who have trust funds or they got money from their parents. I’m like, “That’s unfortunate.” That sucks because you never have to work for you. You never build that muscle of facing adversity. The slightest tough thing comes your way, which life will throw you tough things.

That’s the way life is. If you’ve never faced adversity, it could throw you off balance and completely destroy your world. If you’ve faced at least some adversity, which everybody will at some point in their life, but the earlier you face it and the tougher the challenge is, the better off you are in the end. I was thoroughly convinced that way. Thinking of it in terms of gratitude like, “I’m thankful I’m going through these challenges right now because when I come out on the other end, I will appreciate it more. On top of that, I’ll be stronger and better in the future.”

What do you feel about COVID? That’s a gigantic challenge for the entire world.

Are we talking in terms of business owners who are struggling right now?

In all facets of COVID because it’s challenging economically for countries. It’s challenging individually, for the elderly, for people who have lost people, lost jobs, for people who are healthy but can’t leave the house, they had kids that are at home, and now they’re trying to navigate that. Their routine and their life have been turned upside down as a result of that. This is a challenging time. What’s your philosophy around that? How do you deal with that personally?

I feel gratitude. For me, my business went up. That’s so incredibly lucky to have that happen. The biggest problem I faced is that I couldn’t travel, I’ve been stuck in my home, I can’t go out and play hockey. That’s the definition of first-world problems right there. Some people complain about that. There’s always somebody who’s facing a tougher challenge than you. Specifically, because I come from the business world, I look at it and I say, “This sucks right now for a lot of people,” but you look at when we have faced economic challenges before. Once we get through it, there tends to be a lot of incredible companies that were started because of that. People might’ve been laid off, so they have more time to be at home working in the garage, working in the basement, creating the next big Airbnb, or the next Tesla.

GCM 193 | Business Standards

Business Standards: Facing adversity is a good thing. Never want things to be easy. When you don’t appreciate it and if things come to you too easily, you won’t be willing to fight.

 

One of the first business books I ever picked up talked about all the companies that came out of the Great Depression. That was the worst economic event we ever went through as a country globally, and still, a ton of massive, incredible companies came out of that. For me, that was impactful because I went through 2008, 2009 financial crisis. I was 19 and 20. That motivated me to get through that. The same thing motivates me now. Right now, I’m in the lucky position where my business went up, but I looked through it, and I’m like, “There’s going to be some exciting things that are going to be happening over the next year or two.” People are going to create incredible companies. You have to make that mindset shift of, “This is adversity right now. This sucks. This is bad, but this is how we get better by facing these tough times.” You have to have that attitude with everything in life.

Do you follow David Goggins at all?

I do not. Is he a motivational guy?

He’s a retired SEAL and Army Ranger. I’m reading his book and he’s been in maybe 60 marathons, ultra-triathlons. He’s the hardest man alive. That’s what he calls himself. He talks about in his book, callusing the mind, you work with your hands a lot. You work with your hands so much that you begin to build these calluses over your hands. What hurt once before doesn’t hurt anymore because you’ve built up these calluses on your hands. He said, “That’s the same thing that you do with your mind.” He said, “Either way, you’re going to build up a callus.” It doesn’t matter because you can’t avoid resistance, opposition, and challenge. It’s going to happen.

What side of it are you going to be on? You can build up a callus where you become resentful and victimized because you keep going through challenges or you can develop a callus where it’s like, “It doesn’t hurt anymore. I’m known to this. I’ve been here before. This is just another one of those things that we’re going to get through, and we keep going.” As you were speaking, it took me back to reading his book. Each experience of adversity is like a practice session. It’s the real thing, but yet how you respond to it, what you get out of it or not, it sets you up for how you respond to the next one that’s coming. It’s like how you play this game is going to affect the next game. How you get up after this hit is going to affect the next hit.

The key part is that it’s a choice. You can either sorrow, cry the blues or you can realize that this is an opportunity and you need to make the decision and put it out there into the universe that this is an opportunity for me. “I am going to become a better person.” “I am going to build a better business.” I’m going to start that business that I’ve been thinking about. Whatever it is, when you’re facing those challenges or adversity, you have a choice. You can choose to be negative or you can realize that I have been blessed with this opportunity and decide and put out into the universe that I’m going to take advantage of this.

What keeps you going? Facing adversity after adversity, challenge after challenge, being an entrepreneur isn’t easy. I’m an entrepreneur myself. You can wake up one day and there’s an issue. You’ve been making X amount of dollars and you drop 20%, 25%, 30%, 50%. You got to go figure that out. You got to run that down. It’s almost seemingly like search for a needle in a haystack at times. You don’t know. Many varying factors could affect that situation. As the business owner, it’s all on you.

People who are struggling with commitment issues or putting in the work and effort haven't decided that they're going to make it work. Share on X

You have a family, you got all of this stuff, you don’t have that security as you would if you had a 9:00 to 5:00, which is why a lot of people stay in the 9:00 to 5:00 because they don’t want that headache. I love talking to entrepreneurs because there’s something about them that they stay in the fight regardless, bruise, scarred up, beat up, beaten, but yet, the next day, they’re there with the tongues out, slobbering at the mouth, and ready to go again. What is that? What would you say to people that maybe they’re in the middle of that fight right now and they’re getting their behinds kicked or they want to get in, but they are afraid of that thing that I’ve described?

For me, failure was not an option. There was no plan B. There’s a lot to be said about that. That’s non-smart. I didn’t have parents, friends, or a trust fund. If I failed, I’d go hungry. There will be no food. This is terrible advice, but I believe it is a good idea to burn the bridge. I don’t know if this is a fable, fake story, or fiction, but there’s this story I heard once about burning the boats. In the story, this general is leading his troops on ships in the battle. They get to the island to launch their battle and he has them set all the ships on fire. This might be a true story. I don’t know. His troops are like, “What’s going on? Why do we need to retreat?” He’s like, “There is no retreating. I removed that option. It’s done. You have to win. You cannot fail.” I believe in the whole burning the bridge thing and there’s no going back because when failure is not an option, you won’t fail, as ridiculous as that sounds. There’s a lot to be said by that. Don’t follow that advice. It’s terrible advice. Don’t burn your bridges or burn the boats. For me, I consider myself lucky that I didn’t have a backup plan, that there was no plan B. Failure was not an option.

Do you think you would have lightened up a little bit, you wouldn’t have gone as hard, you wouldn’t have tried as hard if you knew you had an alternative?

I cannot answer that. I always use that gratitude. I come back to feeling lucky that I didn’t have a plan B. The failure couldn’t happen for me because I would go hungry. There would be no food. The second thing is deciding to be positive about it. If you’re looking to start your own business or you’re going through those struggles right now, you have to decide that it will work. I know that’s not the perfect advice. I love Will Smith. There’s this video of him talking about what drove him, what was motivating him. He says something like ridiculous, relentless work ethic. When I heard this, I was like, “I so relate to that.” He says, “The only difference between me and somebody else is that if we get on a treadmill beside each other, you’re getting off first or I’m going to die. It’s that simple.” I don’t know how I could put it into better words than that because you have to make it up in your mind that you’re going to die or you’re going to succeed.

There’s something to be said about that. It is. I’ve done the same thing. I haven’t done it in business. I didn’t burn my bridge on my business before I built my business bridge. I had another bridge. However, when it came to walking again, after getting hurt, that was the philosophy. It was, walk again or die trying. That’s it. It was no option. I didn’t see anything else. This is what’s going to happen or I’m going to die. After that, there was nothing else. It was this or that. Every day it was boots on, strapped up, working towards, walking again. Everything in life was geared toward walking again.

Before I got hurt, it was all about football. You want to go pro in any sport. You have to start dedicating your life to that sport at a young age. You got to get to 10,000 hours in. It takes that much level of commitment. Given there are other people out there looking for that limited spots, you got to be the best man to go into that spot. You got to come with your A+ game, not your A game. I took that same approach with walking again. I feel that if you don’t have that level of commitment and love for what it is that you do, then everything else is a wish or a dream. All those desires, it’s a wish or a dream. If you don’t have the commitment behind your vision, the dedication, the devotion, all of those things, it’s just a dream.

For business in particular, which is slightly easier than learning to walk again like your story, you didn’t have a choice. With business, a lot of people have that choice. They don’t have to get into business. They can get a job. Because they have that choice, they don’t recognize how difficult it typically is. A lot of people will say, “Why is their business failing or whatnot?” It’s probably because they’re not committed to it. They’re still partying on the weekends or hanging out with friends. It’s because they have not made the decision that this is going to work. I’m going to succeed at this.

Once you make that decision, all these distractions hanging out with friends and partying, you’re not working towards that goal. Saying no to that stuff becomes easy, “I have decided that this is how it’s going to be, and I’m going to make this work.” The universe will get out of your way and you will have that commitment. For people who are struggling with commitment issues, putting in the work, and put in the effort, it’s because you haven’t decided that you’re going to make it work. I recognize that is overly simplifying it. For me, it is that simple.

It comes down to who you are going to be in business. Are you going to be the person that succeed or not? It’s the choice. I’ve interviewed hundreds of people. The common theme is they say it takes relentless effort, commitment, mentorship, coaching, and not willing to fail. Those are the five things. All of them say the same thing. These people have adopted within themselves, “This is what I’m going to do. This is the type of person I’m going to be. I want to be that guy that’s not going to take no for an answer. Even if I lose it all, I’m going to start again.”

They’re willing to go to death in order to bring that forward. Everyone that I interviewed, they are extremely wealthy and rich. They have money but they have something that’s driving them that’s beyond that. This is unwavering effort and drive to succeed. It’s not about money. It’s more about winning. It’s about not losing, not being defeated for the commitment to who I have decided to be and what I’ve decided to bring forward like, “I’m going to bring that forward no matter what.” Everything else is a byproduct of that decision.

That’s a very good way to put it. It was not proving yourself like, “I face this challenge even if nobody else in the world sees this, I want to prove to myself that I can do this, that I face the adversity, and I got through it.”

That’s rewarding. That’s one of the reasons I got into business. I love challenges. I love them because I like to compete. I’m a competitive person. I don’t like to compete with other people though. I like to compete with myself. It’s the greatest competition of all because I need work. I’m great at a lot of things and there’s a lot that I can accomplish. When I accomplish those things based on the version that I am now, there’s yet another level. In order for me to get to that level, there’s weaknesses and things about myself that I have to attend to get to that next level.

GCM 193 | Business Standards

Business Standards: If you’re looking to start your own business or going through struggles right now, you have to decide that it will work.

 

They’re not the higher you go, the more you realize about yourself that you need work. You’re not this great. In order to get to that next level, you got to address that. It’s like, “I got to do that. I got to face that demon because that’s what’s required to go to that next level.” For me, that’s fascinating because I got to work on me. It’s a challenge for me. It’s not so much getting to the next level and everything that comes with that, but it’s addressing that thing about me that’s going to make me a better person.

The toughest challenges you’ll face are with yourself. Business and sports competition, that stuff is easy. It is the battle within yourself that is a hundred times harder.

Especially when it comes to expanding your mind about what’s possible for you to accomplish, that’s a hard challenge. A lot of people settle for less than what they can accomplish. They settle because they don’t want to do the work. They don’t want to put in the hours.

I don’t necessarily think it’s that they want to put in the work. You mentioned mentorship. If you heard Roger Bannister, the four-minute mile guy, that’s a good story that relates to business because, for all of human history, it was like, “We could never run a four-minute mile.” I’m going to tell the story for those of you who don’t know it. For all of human history, you could never run a four-minute mile, and then all of a sudden, Roger Bannister comes along. He runs a four-minute mile like 3 minutes and 58 seconds. That was in the ‘40s or ‘30s. Since then, nearly 100,000 people have ran a sub-four-minute mile.

It wasn’t like all of a sudden humans developed more lung capacity. It was the development of better shoes because people ran four-minute miles with bare feet. There was no massive development in human skeletal structure. There was nothing. All it was, was this guy came along and he proved that it could be done. That was it. Before that, people didn’t have a reference point to say, “This could happen. This can be done.” All of these people limited themselves to, “I’m happy with a 4-10 mile because it’s impossible for a human to run under four minutes.” Somebody proved that it could happen.

For me, the way this relates to mentorship, especially if people are struggling with a business is, if you don’t have a reference point of somebody you know, you worked with, or books that you’re reading of somebody that’s made the particular business that you’re in successful, the idea in your head could creep in and can’t be done. Let’s say with a podcast, if you’ve never read a book on a successful, profitable podcast, never watched a video, never read an article, or never talked to anybody that has a profitable, successful podcast, it could start to creep into your mindset of “this is impossible.”

If you surround yourself with other successful podcast hosts, you read books or you watch videos on successful podcasts, or you have mentorships with successful hosts, you start to convince yourself that this is possible. I don’t even know where we’re going with that. It’s something you mentioned, the limiting of the mindset. That mentorship or surrounding yourself with people who convince you that this is possible, this applies to all sorts of areas of life, not just business. It can be with fitness, business, anything.

That’s the work that I’m talking about. That’s considered work, reading the books, and getting the mentorship. What you’re doing is reprogramming. You’re challenging the beliefs that you have. Essentially, you’re reframing that belief by what you’re putting in because of who you’re around because of the way you’re reading, what you’re seeing, and doing. That belief is, “Maybe I can do this.” I feel that if the folks that were in tune with the fact that a four-minute mile is possible or date it and feel that even though some people ran the four-minute mile, it wasn’t possible for them to run the four-minute mile. They still never ran the four-minute mile.

Businesses now have the ability to purchase trackable growth. Share on X

It doesn’t end with surrounding yourself. If your aspiration is to run a sub-four-minute mile but your belief structure is that nobody has ever done it, it’s a lot harder. Whereas if you’re like, “It’s been done before. Other people have done it. I’m surrounded with other people who have done it.” It almost becomes that whole standard thing where the standard has changed, or it’s no longer an aspiration like, “This is the standard. Everybody else has done this. I’m surrounded by people that have done this. I can do this too.”

Did you do that? The odds were stacked against you as a high school dropout now turned to seven-figure producer, entrepreneur. What was your standard? Let’s not talk about the funds and the revenue that you’re making right now, just getting to the place where, “I’m going to build a successful business to the point where it can sustain itself. It can sustain me.” What caused you to believe that you can do that given your situation?

I’m relentless, ridiculous, stupid work ethic. I knew other people who had successful businesses. For me, all those pieces were there. They were on the outside, had not been connected. Looking back, the hindsight is 2020. It was right in front of my face. It was right there. You’re an idiot if you focus on one thing. A high-profit margin business, you’re going to be able to build the kind of business that you want. It was there for years. I didn’t see it. That’s another thing where the mentorship came in is I had a mentor who slapped me upside the face and was like, “You’re being an idiot. You need to do this.” All those things were there. I was surrounded by people who had successful businesses. I read books about people who had successful businesses. I was in mentorship groups, mastermind groups, and was taking training. All the pieces were there. The piece that connected them for me was the focus. Focusing on one single thing, one single business, and being ruthless, which is cutting all the unnecessary crap.

Let’s talk about your business. It’s a digital marketing business. Tell us a little bit about what you do and how you support others with your business.

I have two businesses now. One is Ogline Digital, which is the digital marketing agency. We offer digital ad management services. What we’re doing is we are managing a client’s Facebook, Google, and sometimes YouTube ads. We build the ad, write the copy, build the landing page, and manage what the target is. We charge a 10% fee. The client spends $50,000 in a month. We send them an invoice for $5,000. That’s what Ogline Digital does. My other company is my education company. It’s run under my personal name, DylanOgline.com. I have a training program called Agency 2.0, where I teach other people how to start and grow their own digital marketing agency.

How long have you been in business so far?

I’ve owned my own business since I was fourteen. I’ve only ever had one job. I worked at a cotton candy stand out of a racetrack.

Does that count?

I got paid as minimum wage, which was $5.25 an hour, and then Pennsylvania changed it. It was $7.15 an hour. I didn’t know what to do with all the money.

What made you choose marketing? Why is that so important?

I started my first business, which was selling cell phones on eBay. It was the infancy of Google Ad Words. I don’t even think Facebook had launched at that time. Facebook was a twinkle in Mark Zuckerberg’s eye. I know Facebook advertising wasn’t out there. I got into marketing at the beginning. I read in some books, forgot some training, or something where I recognized at a young age that this whole digital marketing thing is going to change the world. The concept that I learned was now businesses have the ability to purchase trackable growth. Go back several years ago, any kind of business, blue-collar business, it doesn’t matter, and you wanted to grow your client base, you might’ve done some TV ads or some billboards, you hoped that they worked, and you were like, “It looks like sales are up. That’s working.”

With digital marketing, once you track it and once you get good at it relatively easy, you can get to the point where you can say, “I spent $100 on whatever ads and I generated X dollars in return.” You can tweak things and scale up your budgets when it comes to business growth strategies, that changed the world because now nearly every eCommerce business, blue-collar business, and training programs, it doesn’t matter. You could literally track and purchase growth. That fascinated me. It was at the right time I got into it at a young age and then that was it.

What are some of the biggest challenges you had to face in your marketing business?

GCM 193 | Business Standards

6 Steps to a 6 Figure Agency

My merchant account got closed because they found out I was under the age of eighteen. There was a long period of bouncing around between different things. I was always doing some kind of agency work like website design or graphics design. If you needed a logo, Dylan was your guy. I also was trying all these different products like affiliate marketing, trying to figure out how to be able to purchase growth and get a business going. I decided I’m going to focus on a digital agency and this one service. This one offering. The challenge is there haven’t been that many because once you focus on one single thing and you’re relentlessly working on it, you get better. That was the key. It’s I got better. I’m good at it because it was all I do.

I appreciate that. I’ve seen a lot of entrepreneurs go in with the idea of creating multiple streams of income, which is a beautiful thing. You need multiple streams of income, but what they don’t tell you when they talk about that is you want to do them one at a time. You want to master the marketing on that product, perfect it then you have to know when it’s time to start working on that next product. That’s the art and the science. It’s understanding your business, your customer, their need before you go off, and start building out other product.

The first business book I ever read was Rich Dad Poor Dad by Robert Kiyosaki. I talk about that in every podcast. I recommend that book to everybody. It’s this foundation of money management, business. It does talk about multiple streams of income. At a young age, I was obsessed with that. You also got to have the key point of you got to focus on one, and then once that’s good, then you can take some effort and put it over here. If you are going in twenty different directions, you’re not going to get any source of income. I am a personal testament to that.

How can people connect with you if they wanted to learn more about you?

My website, DylanOgline.com. I do have an eBook that I put up live for free, 6 Steps to a 6-Figure Agency. Go to DylanOgline.com/Six.

Dylan, thank you for coming on the show and sharing your knowledge with us. Thank you for the book, providing that to the audience for free. I appreciate that. If there is something that you would want to leave with us regarding dealing with some of the adversity that we talked about. We talked about making it a choice, sticking to their choice, and relentless effort. Is there anything else in your mind that you would want to leave with us that people should know about when they get into entrepreneurship or in their professional corporate lives? Is there anything else coming from someone who’s defied extreme odds to become successful?

I would like to leave people with the thought that you need to have gratitude for the adversity that you’re facing no matter your challenge. No matter what it is, never look at it as an excuse. Look at it as an opportunity. I am lucky, grateful, and blessed, whatever you want to call it, whatever you want to say, whatever challenge I’m going through. It could be health, relationship, family, coming from a difficult or not optimal means. It could be anything. You have to change it in your mind that I’m blessed, I’m grateful, and show gratitude towards that. The second thing is you need to decide that I’m not going to fail. If I’m on that treadmill, you’re getting off first or I’m going to die. It is that simple. Those are the two things I would leave people with.

Dylan Ogline on the show. Thank you so much for stopping by. Thank you for your expertise. It’s been a pleasure.

Thank you.

There you have it, folks. Another successful episode. This doesn’t have to be difficult. It comes down to a couple of things, deciding and being grateful for whatever comes your way. It’s a beautiful form of it because when you make that decision and you’re grateful for that process, the ups and the downs, it gives you grounding to deal with everything that’s going to come along. That’s the key here. You got to stay grounded, focused, true to who you are, and steadfast to what it is that you’ve decided to do in life. Gratitude is the anchor. When you’re grateful at all times for the ups and the downs, it puts you in a state of mind to head down, keep charging, and grateful. Good times, grateful. Bad times, still grateful because you’re grounded, you’re anchored in, who you are, and what you want to accomplish in life. That’s the game-changer here. I wish you all the best. Stay hungry, stay focused, stay in the game, and most of all, stay grateful. Until next time. Peace and love.

Important Links:

About Dylan Ogline

GCM 193 | Business StandardsDylan Ogline is a high school dropout from a small country town in Pennsylvania. He started his first business when he was 14 selling cell phones.

In 2016 he scrapped 10+ business projects and started focusing on one single thing, digital marketing. Tired from struggling getting no progress and working from his freezing basement, not to mention nearly a million dollars in debt – it was an uphill climb.

Turns out, focus was the key. 4 short years later he has built Ogline Digital into a 7-figure agency generating over a million in sales three years running.

Dylan is now a leading expert in direct response advertising and business growth. He has now turned his focus to helping other people start and grow their own hyper profitable digital agency. Dylan undoubtedly believes that anybody can start and build their own digital agency that will allow them to have more freedom and live a life with purpose and meaning. Dylan’s training programs are designed to take the guesswork out of building an agency and remove all of the unknowns that stop so many people from starting their own business.

When not working he enjoys traveling around the world at least 3 months of the year, playing hockey, reading, and spending time with the love of his life – La Croix. He is fascinated by Stoicism and has an insatiable hunger for knowledge and growth.

Love the show? Subscribe, rate, review, and share!

Join the Game Changer Mentality Community today: