GCM 241 | The Right Mindset


You can’t expect success right out of the starting gate. It takes hard work and the right mindset to reach success. In this episode, Rodney Flowers sits down for a one-on-one with the founder of Fearless Business, best-selling author, and public speaker, Robin Waite. Robin discusses how having the right mindset can change your personal and business life. He also explains why you need to be fearless if you want to thrive. Listen in for more insights from Robin and Rodney as they explore how to be fearless.

Listen to the podcast here:

Change The Game, Take Your Shot: Having The Right Mindset With Robin Waite

As always, I’m excited about this episode. I have someone very special in the studio with me by the name of Robin Waite. Robin is the Founder of Fearless Business, a regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and a popular release, Take Your Shot. We’re going to talk about taking your shot because we have an expert in the house. Without further ado, let’s welcome Robin Waite to the show. Welcome, Rob.

Thanks for having me, Rodney. It is such a pleasure. I can’t wait to get started.

GCM 241 | The Right Mindset

Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money

I’m excited about your book called Take Your Shot. That’s a great title, honestly. There are lots of people that don’t take their shot. They’re afraid to take their shot or don’t have the confidence to take their shot. There are a number of reasons why people don’t take their shots. I want to get into that. Why did you write that book?

Michael Jordan said, “You miss 100% of the shots you don’t take.” It’s very much based on that. It’s aligned with fearless as well and where that word came from originally. The reason our brand was called Fearless is because it’s all about fearing the things in business ever so slightly less than you would do ordinarily all of the things that would stop you from achieving your goals. Even standing up and doing the 62nd pitch, appearing on a podcast or doing a talk in front of a room full of people.

Most people like to get petrified of doing those things but the reality is if you make a mistake of it, all that happens is you might look a little bit dumb. You may lose a little bit of money, especially if it’s business-related but neither of those two things is world-ending, life-ending. We carried all of those principles and put them into Take Your Shot. The book is about one of my first coaching clients. A guy called Russ, who was a golf professional, who’s teaching other people to play golf. Essentially, he was struggling in business and wasn’t taking his shot. Eventually, he meets this business coach called David, who modeled on me in years’ time. It’s based on the part in truth but part is a fable. I tell it’s a story.

Gradually over time, as Russ gets more coaching from David, his confidence builds. He starts to charge a bit more money for his lessons. He starts to take a few calculated risks and be a bit more fearless in his business. One of his goals was always, rather than teaching lessons on a dreary rainy golf course here in England, he wanted to go and do these retreats around the world teaching other golf professionals how to have vibrant practices, teaching their golf students but he could never see how he was going to achieve it. With a bit of guidance from David, he turns his business around. He starts to make some more money.

He’s able to then reinvest that money back into his business and he does this first retreat. He goes off and does speaking engagements, then starts to evolve as an entrepreneur and a business owner. Otherwise, it could have been years on. It’s based on a real character, a real guy that I worked with. He could still be doing the same thing, still struggling or maybe heaven forbid, he had to go back and get a proper job.

Walk us through that turning point very specifically, the details around the turning point from being maybe shy, reserved to being fearless and confidently taken action on his business.

It's all about Maslow's hierarchy of needs, and you don't actually learn how it works until you get out there. Share on X

The real turning point was around pricing. It was about how he was charging for his services. He very much lived his life along the lines of the status quo. He did everything that everybody else was doing locally near him when somebody said no. For example, “No, Russ, you’re too expensive.” He used to take it personally. He’s taking all of these external bits of feedback. Quite rightly so, you’ve got to listen to what’s the feedback that’s being given to you by the world but the assumption to that feedback is correct and useful. In his case, he wasn’t charging enough.

We went through this process effectively of repackaging up his products with services into products, rather than selling it lesson by lesson and collecting cash at the end of the lesson and students not turning up and if they didn’t show up or see, you didn’t get paid as cash. We packaged it up so that his students would come and buy eight lessons as a pack. They would have a clearly defined outcome that they would get from those lessons and pay in advance. He always got paid his money. When we went through that process with Russ, the golf pro, all of a sudden, he was able to charge 3X the going rate for golf lessons in his local area because he had this clear and specific offer.

His immediate thing was when we went through the process of talking about finished products, “I couldn’t possibly put my prices up. Nobody will ever pay that.” Getting this feedback from the outside world, he’d been given as a child constantly. He’s not meeting his parents’ expectations. They were always down on him. They’re always telling him that he wasn’t worth enough that he pulled through into his adult life. Quite often, we’re gifted these things by our parents. They think they’re doing the best for us but they’re giving us a quite negative feedback.

It’s not helpful when we become adults and have to put it into real-life things like businesses. When we were able to go seven layers deep, start to tackle some of those core beliefs that he was holding onto that were holding him back and start to realize that he needed to project out into the world rather than allow the world to project him was to him, he was able to go out, start charging his worth and asking for more money.

It happened in a short space of time. This was a four-week journey for the character in the book, who I did the work with originally. Up to this point, you challenge him on anything like pricing and things like that. He’s like, “It’s like the international sign of distress when I can possibly do that.” We’re able to get into, take a pause and remind himself, “No, I am worth it.” He keeps on telling himself that. Eventually, things started to shift in his business.

Is that the most common reason why people undersell themselves? What is the reason? Why do most business owners do this? All of us go through these phases at one point or another. Why is that your opinion?

GCM 241 | The Right Mindset

Online Business Startup: The entrepreneur’s guide to launching a fast, lean and profitable online venture

It’s purely because, one, business education is not enough real-life business education out there. You can get a master’s and read books on the thing but it’s all about Maslow’s hierarchy of needs. You don’t learn how it works until you get out there into the real world. When it comes to money mindset, though, especially around pricing and underselling yourself, it’s because, between the ages of 3 and 7, we’ve had it drilled into us. “No, Rodney. You can’t have those sneakers because we can’t afford them. No, Rodney. We can’t go on holiday this year because we haven’t got the money for it. We can’t afford it this year. Money doesn’t grow on trees.”

Other people see fast cars driving around in place Lamborghini’s, Range Rover and they go, “That’s grotesque. Look at all that money.” It’s this negative impression of money, which has drilled into us between the ages of 3 and 7 mostly by our parents, peers and other people around us. People are very afraid to talk about money but at the end of the day, 99% of the population, me included, were not born with a silver spoon in our mouth and no trust funds. Everything is always based around scarcity. It’s designed to protect us but when it comes to money, wealth and the mindset around it, it’s not helpful. It only holds us back. If you think about it, they are left to their own devices. They don’t start to unlearn this stuff until they’re in their 40s.

There’s a great book called Think and Grow Rich. There are some parts of it I’m not so keen on but there are a couple of salient parts in there. One of the bits he talks about is, especially in men. We don’t reach a certain level of maturity up here until we’re in our 40s. Most men end up making most of their wealth in the last ten years of their life when they’re working. We work for 30, 35 years and it’s not until the last ten years we start to see all of that wealth accumulating. It’s only dancing like our mental agility and maturity to be able to start to comprehend wealth and start to essentially what we’re doing at that point in our 40s as we’ve separated ourselves from our parents.

With their way of thinking, we started to create our new way of thinking. Most of us are left to our own devices. That’s when we start to figure this stuff out but you get a coach like yourself, like me, like any of the other millions of coaches out there who can start to show you a different way of thinking and to give you that nudge that you need to move forward. All of a sudden, it starts to speed the process up.

How can we accelerate it maybe in 1 or 2 points in your mind? How can one reading this accelerate that maturity process and begin developing that money mindset? I feel more confident about taking a shot.

The first one is pretty simple. Ask yourself this question, “Has somebody else done this before?” Somebody else has gone out and made a million dollars, which many people have. The likelihood is you could probably do it too. It’s going out and looking for evidence if somebody else has done it. The second thing is, “What’s the first step that I could do in order to move myself forward?” I know the focus has been very much from money but it could be anything, a sport that you wanted to master, something which you want to learn, a musical instrument or something like that. What’s the first thing that you could possibly do? Playing the guitar? Go and pick up your guitar and learn one chord.

We worked for 30, 35 years, and it's not until the last ten years that we actually started to see all of that wealth accumulating. Share on X

You’re not going to be Eric Clapton straight out at the starting gate. It’s going to take you a few years to get there and to be able to play on plugged. Go and learn one chord. That’s the second step. The third step is it’s all about data and validation. Coming back to what I know best which is around the pricing and the money side of things.

When the business owners say, “No, that’s too expensive,” I have one question for them, which is very simple. “Have you pitched this at a higher price point? What evidence do you have for what you’ve said?” They said, “No, I haven’t pitched it at a high price point.” It’s like, “You don’t know then.” “Somebody else said told me it was too expensive for this price.” There’s a market out there for people who are going to pay more. Go out and gather evidence quite simply. Go and pitch ten people and see how many people say yes at a high price point.

Is there a link between the price that we may or may not put on something to the value we see in ourselves or in the self-esteem that we hold within our sales? Could you explain that for us?

It goes back to our childhood. If we had a childhood growing up where people around us gave us negative feedback, we carry that. It’s that simple. We project that back out into the world. What tends to happen is when we are faced with a new piece of information, it triggers the reticular activating system at the back of the brain, which controls fight, flight and freeze. When fight, flight, freeze happens, we retreat back to what we used to know.

If we’re not worth it, if that’s all we ever heard, that whilst is not helpful. It becomes our place of comfort and safety. We’ll retreat back to there. Irrespective of whether it’s serving us or is going to advance us. Even though it hasn’t worked, in our minds, we trick ourselves into thinking, yes, it worked. The process of unwinding that is quite simple. You can trick the brain into creating a new way of thinking. It could be around the “I’m not worth” statement, for example. We’ll flip it on its head. Take the knots out and for 30 to 60 days, every day, twice a day, look in the mirror and tell yourself ten times, “I’m worth it.”

Eventually, this message is coming in and us receiving it, we dismiss it straight out of hands. After a while, that message lands. “I’m worth it.” Our brain goes, “Are you?” You’re tricking yourself into. You’re desensitizing the fight, flight, freeze effect by repeating this over and over again. Eventually, it feels perfectly normal. “No, I am worth it.” It comes across as you believe it. That’s when you can step out and be fearless.

It’s because you do believe it. At that point, a transformation has happened and you had become the person that you desire to be before you started on the journey or went through the process, whatever you want to call it. That happens to all of us and every successful person. It’s not so much that they reached their destination. It’s more so that they became the type of person that reaches that type of destination.

GCM 241 | The Right Mindset

The Right Mindset: The reality is if you make a mistake, all that happens is you might look a little bit dumb, you may lose a little bit of money, especially if it’s business-related, but neither of those two things is world-ending, life-ending.


That’s why the process is so important. When you are going through something and you might not do it quite right, perhaps you lose a little business because of it. That’s on-the-job training. If you haven’t done that before and you walk into that situation, even if you’re feeling confident, you could still fail because you didn’t know all the nuances of the situation. Maybe it was something that you missed. Maybe you were too immature. It didn’t happen but if you debrief that process properly, you evaluate it, then there are things that you can learn from that. It better prepares you for the next time.

There lasts the value of going through the process. As a result of doing that repeatedly over and over like the guy or the gal that you were when you first walked into that business room, that person is gone 5, 6 years later or even a year later. The person who’s walking into the room is coming in with a whole world of experiences. Even though they have failed, they is a better version of themselves because of it. They’re different and have changed.

The reason why they have that confidence is because there are some things that they know now. There’s some experience that they can rest assured on. Not a book, not coaching but that experience that they’ve gained from going through that process. You can have confidence in that. You can be fearless because of it.

It’s called unconscious competence when you get to that stage. These are the things which you do like by virtue of the fact you’ve done them so many times. Take driving a car, for example. When you first start driving a car, you’re like, “Where’s the clutch? Where are the indicators?” You’re checking your mirrors and all of those things. At that point, you’re consciously incompetent. You know what you can’t do at that point. You hot the car a little bit and stall it. “We’re going a bit over the line here.” You’re constantly making all of these quite major corrections when you’re first starting out. You start to get more experienced or whatever the thing is, sticking with the driving analogy.

Think about it. When you’ve been driving for five years, you’re constantly making those little minor corrections but rather than being big jerky corrections, just little tiny microscopic correction as you’re driving along. Imagine how ridiculous the situation would be if you’re driving down the highway, the freeway and then you’re like, “I’m getting too close to the white line.”

All of a sudden, these things get very much exaggerated. It would be a bit daft. For some reason, like driving, we do it quietly. We make these micro corrections. We stay inside the lanes. It’s relatively safe. Periodically, we might have a little bump or something but we still get back in the car and carry on. It’s weird. I know this isn’t strictly only about business but when you see business owners, when something goes wrong, they have a bump in business, they give up.

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It’s weird when I say to them, “Have you’ve driven a car before? Have you had a bump?” “Yes, I’ve crashed. I’ve had three accidents.” “You still drive, right?” Why is it different in business? Why all of a sudden, they’re like, “I’ll give up. I can’t take this anymore.” When they get a bit too close to the white lines, they have this massive overreaction, this big panic rather than, “We’ll make a little micro correction and carry on.” It’s weird.

To take that further, Robin, statistics show that flying on an airplane is safer than driving a car. More people would rather not get on an airplane for fear of dying but they drive in their cars. They’re at more risk of getting in a car accident in their cars than they are getting in an accident on a plane. It’s mind boggling that fear controls us in that way. It’s clearly an indicator. Stop it.

You mentioned something in the first part of the question about the future and goals as well. Purpose is quite a big word for a lot of people. They’re trying to find their purpose, their meaning in life. I have a couple of problems with that because one, it sounds like it’s in the future. You’re almost giving yourself permission not to either have a purpose that we’re going to forget about the present and all of my life is lived in the future. It’s slightly baffling. You’re giving yourself permission to not put any time or energy into it.

Don’t get me wrong. Goals are super important but if you put them into the future, you’re allowing yourself to be fearful of it. I’ll give you an interesting stat when we first brought the lottery in the UK. Do you know Scotland up in the North of the UK? There’s not a lot of money in Scotland. A lot of very poor people live in Scotland. Some rich people too but a lot of poor people.

The lottery first came out about a year and they interviewed people from all across the country. Something ridiculous happened. Fifty-eight percent of Scottish people based their future wealth on winning the lottery but only 50% of them ever bought a ticket. You’re like, “That’s like the epitome of my goal. My purposes and my future wealth are based on winning the lottery but I’m not taking the shot. I’m not buying the ticket.” It’s ludicrous. That’s how far too many people live their lives.

I feel that from being in this business and interviewing hundreds of people. I’m coming to the conclusion that it’s okay to have a goal or a target but we have to detach ourselves from the target. The attachment should be within the learning or the steps between where you are and what it is that you’re trying to achieve. We attach ourselves to targets, destinations and goals but we are not willing to cover the ground between where we are in the goal but yet, we hold and talk about the goal. You said, “I see myself getting wealthy. I’m going to win the lottery.” If you’re not buying a lottery ticket, then how is it logically possible for you to hit that target when you don’t even have a bow and arrow?

You can go through life looking at taking weight loss. People are like, “I want to lose some weight.” Yet every moment life gets a bit tough, they go to the chocolate cupboard. People who want to go out and do exercise. “I want to go and run a 10K. Go and run a marathon or something like that.” Yet, they can’t even put their trainers and shorts on and get themselves out the door to take the first step.

GCM 241 | The Right Mindset

The Right Mindset: Everything is always based around scarcity, and it’s designed to protect us, but when it comes to money and wealth, it’s really not helpful. It just holds us back.


It goes back to what I was saying before. All these people are identifying with this goal somewhere off in the future but it’s not them yet. That’s why purpose needs to be present. It needs to be now. You need to tell yourself, “If I’m going to do a marathon, I am a runner. If I’m going to lose weight,” whatever the thing is that you identify with. “If I’m going to be a business person. I’ve got to go out, sell something and make some money.”

We say we want these things but we’re not willing to take on the identity of the type of people that achieve those things. If you’re going to run a business, you got to take on the identity of an entrepreneur or a business person. What does that look like for you when it comes to fitness and losing weight? I know someone who wants to lose weight and is struggling with it. I talk to him about, “Here are some things you should eat and drink to help you.” They won’t do it.

“Instead of taking the elevator, take the stairs,” “Those stairs are hard. I’ll get out of breath.” “You’re out of breath because you’re not used to taking the stairs. That’s why you should take the stairs.” The things that will help you get to where you want to go, there’s this either fear or reluctance to take on those things. It’s sometimes the fear of failing or not being able to reach the goal.

If you don’t do it and intently put forth the effort and fall short, the goodness of all of that is it’s not so much that you fall in short. It’s the space between where you were and where you are now, even though you’re not there, that’s progress. Instead of focusing on where you are and the distance that’s going to take to get to the goal, appreciate the progress that you’ve made from where you used to be to where you are.

Allow that to inspire you, to continue the course, to keep ongoing. You’re still breathing. You’re not dead. Life is not over. You can keep trying it. I feel like they are afraid that, “I’m going to give it all my effort. I’m still not going to make it. I’m going to end up giving up. It’s going to be too hard. It’s going to hurt and be uncomfortable.”

I’ve always wanted a pair of six-pack abs but I go to the gym once and I’m like, “Where are my abs? They’re not there. What? I’ve got to go six weeks before I start seeing any progress? That’s too much hard work. I don’t think I’m going to bother.” Seth Godin wrote a book called The Dip, which explains it well. When you first start doing an activity, you get very excited by it but the effort you have to put in to start to see the result is hard. Imagine up here. We’ve got the level of effort. Down here is not such hard work.

It’s very hard work. Then it gets easier because we’re starting to get good at the thing. We used to go into the dip, climb those stairs, eat unhealthily and make it a bit of extra money that we understand wealth a bit better. It gets a bit easier but then it’s the last 10% that we count. If we wanted to not only run the marathon but run a marathon in under four hours, all of a sudden, we’ve got to knock that last 15, 20, 30 minutes of our time. All of a sudden, that last 10% has to go way back up again and it starts to get painful again.

Purpose needs to be present. It needs to be now. Share on X

It happens at both ends of the spectrum. It’s hard work at the start. It gets easier. Then it’s hard work at the end if you want to master it. Most people get to a point where they’re like, “Ninety percent is enough. I’m happy. I don’t need to master it. I’m doing quite well here. Let’s keep it comfortable.” The hard part is not letting it slip back to where it was previously.

I want to reframe that because I think you and Seth is right. I don’t know if that frame of thinking is serving people. I don’t know if it’s so much hard. I don’t think it’s hard at all. It’s like anything that we do for the first time. If you don’t have the skillset to do it, you’re going to suck at it. If you don’t have the knowledge or the experience, you don’t know what you’re doing like driving a car.

When you first drove a car, you were driving a car with your arms, hands, feet, toes, toenails, everything because you didn’t know what you were doing. You were afraid. You had 1% to 10% focus on keeping that car in the line. It took everything that you had to do when you first started. All of a sudden, you drive in the car. You’re on the phone, feeding the baby and doing all other stuff because it’s an innate skill that you’ve developed over time by driving the car.

The skill it took to drive the car is flat. It was always the same. What changed is you. You became the person that developed the skillset to do this with less effort. It took more effort for you to do it. Now, it takes less because you become someone. You develop the skillset and the know-how. Any and everything that we approach is not hard. It’s that we labeled it. It’s hard. It’s just that you’re unfamiliar, so stop beating yourself up. You’re defeating yourself before you start.

The question is, “How can I get familiar? How can I develop my body to have my six-pack? What do I need to do?” It’s always you. We give too much power away to the things that are out there. If it’s, “I’m going to run a marathon today. If I want to run a marathon, I know I can’t go out, so I’ll do it tomorrow and run a marathon. I need to put a structure in place that will allow me to build up my strength, endurance and mindset so, at this day, I’ll be able to run a marathon. If I want to run in a certain time, I’m progressing and getting better with my time. I got to push it a little further. I got to get a little faster.”

It’s not hard. It’s the process in which you put in place and being committed to that process, to the falling short and to the failures. Whatever you experienced along the way that makes you feel like, “I’m not quite there yet,” be okay with that. That’s why you’re doing what you’re doing. You’re there so you can develop that skill.

GCM 241 | The Right Mindset

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

You got to enjoy the process.

That reframe will help because we defeat ourselves from the beginning. If I want to be a pro athlete or a multimillion-dollar entrepreneur, we look at that as a huge mountain and maybe it is but no one is asking you to climb the mountain. One day, you evaluated it and determined, “If I start over here, that looks like a good trick that I can get up. Once I do that, let’s see where I can go.” You start chipping away at this mountain but it’s because you believe in yourself and you understand the process versus, “I’m not even going to bother this. This mountain is too damn big. I’m not even dealing with that. I can’t do that.” You haven’t even looked at the type of shoes that it takes to climb a mountain. You already had given up.

There’s only one thing which has ever defeated me. I’m a pretty hands-on person. I do a lot of DIY. I have done it for years. My dad thankfully taught me how to swing a hammer when I was younger. Like the studio that I’m in, I built this myself years ago. It took me nine months but I built it myself. This all fully insulated this beautiful building. I also renovated the 250-year-old cottage so I know I can do this work.

At the start of the summer, I thought I’m going to build myself a new deck outside. We’ve got this bit of a garden. It’s one of the most private bits of the garden. It’s a nice quiet area. When I finished work, it’s great to go and sit out there with a beer but it was all higgledy-piggledy bits of concrete and a path going through it and stuff like that. I thought, “A deck over the top of it, it’d be perfect.”

I started but it’s a bit of trouble. It’s three different heights. At one end of it, it’s got a square in one half. At the end of is a triangle. The sloping at an angle. I like to think I’m quite bright. I could not do the math. I’m trying to figure this thing out. I said to my wife, “I can’t do it. I can’t figure out.” She was like, “Go in the center.” It turned out that I had my second COVID vaccine and I had a temperature approaching 40 Celsius.

I was quite ill after my second vaccine. I didn’t realize that while trying to do the math. Not that’s an excuse. I went and laid down for a couple of hours and woke up. She was like, “Have you thought about it yet if you worked out?” I was like, “The only way I’m going to get this done is if I phone up our gardening guy and see if he can come up and help me because I can’t do it.” It’s about recognizing the things you’re strong at. Even with all of the skills I’ve got, you recognize the things you’re strong at but recognize when you need help. A lot of people are too proud to even ask for help as well. Not only ask for help as well but listen.

I’ll tell you what, the garden guy helped us out because I’m not the fondest. I don’t have green fingers. I’m not the fondest of gardening. I’ll give it a go. When my wife’s struggling with something, I’ll go and help her with it but he does the big structural stuff in our garden. He looked at the thing and looked at me. He said, “You can do this, Rob. You can figure it out. All you got to do is you’ve got to put a frame around the outside here. You’ve got to put the feet here. You’ve got the kit. You bought all the right kit here. You’ve got this.”

You need to recognize the things you're really strong at, but you also need to recognize when you need help. Share on X

He didn’t tell me how to do it but it was only enough to have that bit of coaching that person that’s saying, “Come on. You can do it.” That’s why I suggest to anybody reading this if there is something out there that you want to do but you don’t know where to start or are struggling with it in terms of that mindset. We’re both coaches in our way, Rodney. I’m possibly biased here being a coach but go and get a coach or a mentor, watch a YouTube video and watch somebody else do it. Go and find somebody else who has already done it to give you that extra push to get you there.

Speaking of that, how can people connect with you if they wanted to work with you?

You can email me directly. I’m always on the inbox Robin@Fearless.Biz. I was going to offer a gift as well for your audience as well, Rodney. We talked a bit at the start about Take Your Shot. I was going to offer that as a gift to all of your audience. If they go to Fearless.Biz and hit the RESOURCES tab, they’ll find a link to download a copy of the book. If they’re in the UK, I’ll send a paperback copy. If they’re overseas, it’ll be a PDF. There are a couple of extra gifts as well, which they get when they sign up to that too. For everybody, that’s in Fearless.Biz/TYS for Take Your Shot.

Grab a copy of the book. It talks about goal setting. You get to meet Russ and David, the characters I talked about. One of the nicest things is about the book. I get clients from it but the best thing for me is when I read reviews from people on Amazon, which says, “Robin, I did that goal setting exercise and it transformed my life. Robin, I went out and I charged more. I can’t believe that people would pay double for what I’m doing.” Those little moments are the best clients I could ever have that never have to pay me a penny because I know that’s the impact I want to make. I want to transform lives.

Robin, thank you for doing that. I appreciate it. Walk us through your own personal experience with Taking Your Shot.

I’ve always run businesses. As I can remember, 15, 16, I was a paperboy. I had a couple of side hustles, which I did well with. I set up a marketing business back in 2004. This is back in the day when you could build a website, get a business card, get a networking membership and that was it. You could go and get clients. It was easier to get clients way back then. I have run that business for twelve years. Things changed in 2016. I was in between my daughters’ age, about three weeks away from my second daughter being born. I had a mental breakdown.

I discovered my agency was not fulfilling. My purpose, what I set out to be as a business owner and entrepreneur, is going through the motions each day with this business. I had a team of four people that were great fun to be around but slightly dysfunctional, I’ll be honest. One hundred and twenty clients essentially were like having 120 bosses. I ended up next to a railway line in part because it was a quiet place to think but also, I was like, “Is this the end?” I couldn’t see another way out of it. Thankfully at that moment, I remembered my daughter, Sophie, who was three weeks away. We were having a planned cesarean, so we knew what day she was going to be born. I was like, “I need to meet her.”

I don’t know what it was. I was like, “I have to meet her. I can’t do this dumb thing that I’m thinking about doing.” I’m not sure if it would have ended sadly. I don’t think I would have ever jumped under a train or anything like that. At that moment, I was like, “I don’t want to do that anymore. What am I going to do?” I ended up closing the agency down overnight. My wife went to me because she has a big bump, eight months pregnant. She’s like, “What are you doing, Robin? You were an idiot,” which I probably am.

GCM 241 | The Right Mindset

The Right Mindset: If there is something out there that you really want to do, but you don’t know where to start, go and find somebody else who has already done it to give you that extra push to get you there.


That took three months out. I had a great time with my new family. I designed the business on how I wanted it to be. People saw that process I was going through and wanted to come on that journey with me. Fearless Business was born. I’ve developed the coaching program in those three months, worked out whom I wanted to work with, how I wanted to transform people’s lives.

I designed the whole thing. I worked at how much money I wanted over the next twelve months for my family. I worked on how I was going to exit that business. All it took was to stop. I needed that moment to catch me and stop. The first thing I always say to people is if you ever reached that point where you’re so full of adrenaline, fight, flight, freeze is kicking in, you got all these negative emotions running through, the best thing you can possibly do is to stop, catch yourself and ask for some help. I don’t think enough people do that.

Congratulations to you.

Thank you.

Thank you for coming on the show, Robin. I enjoyed this conversation. It’s taken me back on several occasions when I had options to take a shot. Some I’ve taken and some I haven’t. The ones that I have, I’m glad that I did and I live my life. I strive to take every single shot.

It’s got to be done. Life’s too short. JDI. JFDI. You got JDI, which is Nike, Just Do It. JFDI is my version of it. I get a bit excited from time to time and swear, so you can guess what that stands for.

Robin, thank you for coming to the show. This has been a pleasure.

It’s my pleasure, honestly, Rodney.

If you feel all these negative emotions, the best thing you can possibly do is just stop, catch yourself, and ask for some help. Share on X

There you have it, another successful episode of the show. I’m sure many of you are thinking about the shots that perhaps you didn’t take and the shots that you want to take. The shots you didn’t take, let’s see what we do with those. Forget about it. Let it go but the shots that are available to you, I advise you to take those shots, learn and go through the experience of taking a shot. Whether you hit or you don’t, it’s an experience and a part of life. That’s what life is. That’s the juice of life. Life is all about taking shots. If you don’t take those shots, you are cutting yourself short. As game changers, it’s our responsibility to take a shot. Until next time. Peace and love.

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About Robin Waite

GCM 241 | The Right MindsetRobin is the Founder of Fearless Business, a regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. From the age of 18, Robin spent four years as a systems analyst for a medical devices company, increasing their turnover by 50 percent, from £1m to £1.5m. From 2004 to 2016 Robin led a successful marketing agency serving over 250 clients.

During this time delivering workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites, and digital advertising. Behind the scenes, Robin is a husband and father to two young girls, a surfer and a Sunday warrior (road cyclist). He hates going up the hills but is well known at his local cycling club for his descending at speeds more than 50mph down said hills. Robin holds a Guinness World Record for participating in the largest ever speed networking event, has raised over £5k for a local Children’s charity in the last 4 years, and has a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months via another charity he supports – 4Ocean.