Are you looking to get your website off the ground? In this episode, Kris Reid, founder of Ardor SEO, joins Rodney Flowers from across the globe to talk about business growth and the importance of mastering SEO for your business. Kris and Rodney look back at the financial crisis of 2008 as Kris shares what it took for him to get over the crisis. Kris also dives into some of the mental practices he has in place for him to keep on charging. Listen to the “coolest guy in SEO” and learn some strategies and practices to stay on top of your game.
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Business Growth: Mastering SEO With Kris Reid
I have a good friend of mine in the studio with me by the name of Kris Reid. He is a business growth expert and the Founder of our Ardor SEO. When the 2008 global financial crisis hit, Kris, who was then a Software Engineer from Brisbane, Australia, decided to build an online computer game. Like many online businesses, he struggled to get visitors to his website to play the game. Kris put his analytical mind to work and develop a simple system to get people to his website to play the game thereby Ardor SEO was born. We’re going to talk about some of the rules that he used to create Ardor and to become a master SEO. We want to understand what it took for him to get over the financial crisis that hit 2008, what are some of the mental practices that he has in place now to keep him charging alone as a force in business, life, and master at SEO.
Welcome, Kris Reid to the show.
It’s great to be here, Rodney. That was quite the introduction. Thank you very much.
How are you? How are things going for you?
It’s been a hell of a day. I’m on the other side of the world. We’re in the future twelve hours ahead of you. I’m wrapping up for the day. It’s been a long one, that’s for sure.
We have a lot of things going on here in the US. I’m glad that you could join us from way across the globe. This is the first guest that I’ve had from Vietnam. We’re breaking barriers here. I’m taking this thing globally, for sure.
It’s a beautiful age in which we live in. You can work online from wherever you want. I can speak to a guy in Maine. That’s super cool.
Tell us a little bit about your business. You’re a business owner. Ardor SEO is your baby. How did that all come about?
I’m originally from Brisbane, Australia. I studied Software Engineering at university. I was a computer geek. As a computer geek, you got two ways of making any decent money. One is either moving to Silicon Valley and working for the big tech companies there or working in finance. I took the finance route. I moved to London and worked for a bunch of big banks. It’s soul-destroying work, but they pay enough money that you forget about it. I was a young man in my twenties, I’ve never been to Europe before and suddenly, I was getting paid loads of money and had Europe as my playground. I was like, “This is an amazing life.” I went from job to job, getting pay rise to pay rise.
The 2008 financial crisis came around. No one knows how big a crisis it’s going to be. Right at the start of it, I was working on the biggest software project in Europe for a big bank. It’s a securities clearinghouse. I had secret clearance because they transferred so much money every day that the only bank that could secure the amount of money that they had was the Bank of England. It was ridiculous amounts of money. That project quite quickly got scrapped. There were hundreds of developers and lots of people lost their job. Maybe I’m a little cocky kid. I was like, “Every job I’ve ever had, I’ve got a significant pay rise.” It was right at the start of the crisis, I was looking around and I was like, “I fucking get the same money, but I’m not settling for the same money. I want a big pay rise.” I went on a little holiday and then the crisis kicked in. All of the jobs were gone and it’s like, “You’re not getting a job now. You should’ve taken the same money.” That was a bit of a lesson about not being too cocky.
What did you do from there? You didn’t get the job or the money that you thought you deserved at that point. What was your mindset at that point? What did you do next?
I had a lot of money saved up. I thankfully got paid more money than I could spend, not because I wasn’t saving money. It’s because I was wise. I just couldn’t spend it fast enough.
That’s a good problem to have. A lot of us wish we had that problem.
Software engineers get paid pretty well, especially when you’re working in finance. It was a good time to be alive. I ended up traveling the world for nearly two years. I went across the Americas, Caribbean, Asia, and took a train one time from London all the way to Hong Kong, which was a pretty great adventure. Eventually, the money ran out and I’m like, “I better do something with my life.” That’s when I got back to Australia. I was dabbling around and built this online game. I was like, “How do you get people to your website to play it?” That’s when I started learning about SEO. I built a bunch of backlinks to my website. It shot up in the rankings. Being a computer geek, I built some software to organize backlinks and then I could get other people to build them. It worked well. I might as well build a website to sell these things and I did. I built a bunch of backlinks to that website and it ranked well. I’ve been doing that ever since.
Is that the name of the game here? You keep mentioning the backlinks. Is that the secret sauce to SEO? I’ve heard several different things like the keyword, make sure you have the right words, and you’re not competing with someone else who has more authority regarding that keyword on their website. I’ve heard that you got to make sure it’s something that people are searching for. You have to do the ad word research and all of that. You’ve mentioned backlinks several times as if it’s the go-to strategy for SEO.
There’s no one thing with SEO. You have to have a holistic approach. If you’ve got a crappy website and build a bunch of backlinks, it’s not going to work. It needs good content then it needs works. SEO in a nutshell, the first step is you need to understand keywords. You have to work out what your potential customers are searching for and in what quantity. You also need to compare what’s obtainable for you. We work a lot in real estate. You can’t go for some massive keyword like real estate LA or luxury homes LA. It’s competitive. If you’ve got a brand-new site, you’re not going to rank for it. You need to aim for something that’s achievable to start with, but how you build up your reputation is from backlinks.
What a backlink is a link back from another website. Larry Page, the Cofounder of Google, he’s smart. When he was at university, back in the ‘90s there were all sorts of different search engines, Yahoo, AltaVista, Ask Jeeves, and Excite. They were all crap. What they did was analyze the text on a website. If you buy widgets most times on your website, you will rank number one for buy widgets. That’s easy to game the system, write whatever you want, and you’re ranked. There’s so much crap on the internet. You can’t trust what people say. You have to trust what other people are saying about them. They do that through who’s linking to you. If you write a thesis at the university, if they quote your thesis, yours must be good. I figured it must be the same with websites. The more people that are linking to your website, referencing your website, the more accurate and trustworthy. You should be in the better rank. That is the secret behind how Google works. It’s a pretty open secret these days.
You’ve become the expert at this secret that you mentioned. Tell us, why is that important for a business owner making sure that if he or she is not prolific in this field, having someone on the team who is?You can't trust what people say. You have to trust what other people are saying about them. Click To Tweet
Most businesses fail. Most people would never get into business. Most people don’t get into business because it’s known that it’s risky, most businesses fail, and it’s freaking hard. They don’t fail because they have crappy products or the entrepreneur is not working hard enough. They fail because they can’t get enough customers. It was also Larry Page that coined the phrase, “Revenue cures old problems.” It’s so true. You can screw up everything in business, and I’ve screwed up plenty of stuff in business, don’t worry about that. I still screw up things. I try not to but it’s tricky to get stuff right. If you’ve got more customers coming in than going out, then you live to fight another day. That’s the purpose of business, to pay your bills and keep on living. Having a reliable, predictable source of customers coming in, that gives you so much security and helps you sleep at night.
Let’s expound on that because that’s exactly what I was going to segue into. Is your philosophy about generating predictable revenue? What do you mean by that?
Old school media like radio, TV ads, and even newspaper ads, they clearly work or people wouldn’t do them. Coca-Cola spends ridiculous amounts of money on branding all over the world so that whenever you think about a drink, you buy Coca-Cola. It works for them. Most companies don’t have Coca-Cola’s advertising budget. They sell sugar water. How much does their thing cost to produce? Nothing. All of their expenses are in advertising. Their profit margins must be crazy. Most people don’t have that luxury. Digital marketing, however, it’s so affordable. You can run a Facebook ad cheap or a Google ad. You can rank a website. You can build a website. All of them are relatively cheap. A lot cheaper than building any TV ad. To make the TV ad, never mind air it. It’s going to cost a buttload.
How do you measure the return on that? Let’s say you’ve got a Super Bowl ad. How do you measure how many customers came from that? It’s impossible. With digital stuff, you can measure accurately exactly what happens. That power and control. It allows you to work out how much did it cost you to get a customer. As long as you know what the lifetime value of the customer is, and that is tricky. My wife opened a new restaurant and that’s one thing she doesn’t know yet because the customers are brand new. How much is the average spend per customer? For example, they spent $100 and $50 of that is profit, so then you could spend $50 to get a customer and you break even. The lifetime value of that customer might be $1,000, because they come ten times instead of $500 profit, you can spend $100, so you’re losing money the first two times the customer comes. If you can measure that stuff accurately, then you can grow to the moon.
This seems to be what I would call efficient marketing. In a lot of cases, we lose money attempting to market our business, especially if we don’t know the strategies that you are talking about. Would you agree with that?
It is not easy. I took the game. I’m real SEO nerds. They swim circles around me. The essence of it is all easy, but when you get in the weeds, it gets technical. There’s an author that I recommend anyone that’s interested in business. If I could go back to when I started business, I would kick myself in the ass and read a lot more books. I’ve read so many books now and it helps so much. Before, I had no idea. I didn’t have any goals. I didn’t know how a business works. It took me a long time and a lot of hard work to work stuff out. It’s like, “Had I read some freaking books, it would have shortened that a lot.”
One author, I know that I’ve got a lot of value from is Mike Michalowicz. He’s got two good books, one that’s called Profit First, which is about how to have a profitable business. Put your profit into something. You shouldn’t have like, “Here’s my revenue minus expenses and whatever’s leftover is profit.” It’s like, “Here’s my revenue. Take your profit off.” That’s what you got left to spend to get that service done. Changing that mindset is such a paradigm shift. We’ve always been profitable from that point because we take our profit first and then work out what we’ve got to spend on stuff later.
His other book, which I recommend, is called Clockwork, which is about how to build a business that doesn’t revolve around you. Most entrepreneurs, they end up building themselves a job. They have to work more hours than a 9 to 5. They often get paid less, don’t get paid, or lose money, and they lose hair. For many years, as an entrepreneur myself, I worked a hell of a lot harder than I did as Software Engineer. I made a lot less money and I had a whole lot more stress. It’s like, “This is not fun. I used to get paid heaps of money. Here’s the guy on weeks’ vacation and time with zero stress. Why have I built myself this cage in prison that I’m stuck in?” His book is about analyzing the systems of your business and making it an actual business that doesn’t revolve around you. When you get that kind of freedom, that’s a life worth living.
You mentioned mentality. We’re all about mentality here on this show. What level of mentality did you have to have that you would want to share in order to get where you are? Sounds like you’ve had some learning curves, which we all do in business, to get where you are. You’re experiencing some levels of success. What are some of the tips and strategies you would recommend from a mindset perspective for the audience?
For one, to have a successful life, you have to define what that is. What the hell you’re trying to achieve? Same in business and in personal life, if you don’t have goals, it’s hard to hit them. I practice yoga a lot. I do it every day and I make sure that it’s on my calendar. It’s important to my physical and mental wellbeing. I make it a priority. What life do you want? I want that happiness. I want to have time to take my dogs for a walk twice a day. I like to have lots of time to do that stuff. I get busy with work, but if I stay in the office an extra hour, miss time with my kids hanging out, take them for a walk, and having some fun, what’s more important? Screw it. It can wait until tomorrow. If someone is going to get mad because I didn’t send them an email, that’s on them. You need to define what you’re trying to achieve and what’s most important to you.
How important has boundaries been for you with starting and growing your business?
Discipline is important. There’s an old saying, I can’t remember the paradox but it’s like, the time that you allow something is how long that task will take. I tried hard to make sure that I don’t work on weekends. You get all the work done during the week, but if you let yourself like, “I’ll do this on the weekend.” You end up filling your weekend because it’s something you didn’t get time to do that week. Before you know, your weekend is gone. You need to have that boundary and go, “No, the weekend is for the family. Screw that, get it done during the week.” If you can’t get it done during the week, then you do it next week, it’s not that important, or get someone else to do it, even better. It’s important to have discipline and manage your time. What gets shared gets done. I have lunch with friends on the calendar. I have yoga on the calendar every day. If I need me time with the missus, I’ll put it on the calendar.
What are some of the pitfalls you’ve fallen into starting your business that you would like to share? What are some of the experiences you’ve had?
From starting my business, so many not knowing what I was doing. What am I trying to achieve? I mumbled around with that for a long time, not knowing exactly what I was doing. There’s a great book called The 7 Habits of Highly Effective People. It’s been on the bestseller list for many years. That’s crazy. The first habit is to begin with the end in mind. If you know what you’re trying to achieve, it’s a whole lot easier to get there. I do read a lot. Another book that I’ve read, The Vision Driven Leader by Michael Hyatt. He has a great template in there of how to build a three-year plan. Building a business plan is tricky.
It’s a daunting task. He made it easy. I went through it myself. I read about 20 or 30 pages. It was detailed and then went with my core team to further refine it down. The clarity that it’s given all of the core team exactly what we’re after, it’s inspiring. You can look at what we need and what’s the priorities. We had our team lunch and we’re talking about stuff. Some people have challenges and it’s like, “Do we have time for that or do this? What’s our trajectory? What do we need to do?” It makes it easy to make a decision on what’s important or not. I can’t stress enough how important it is to define what the hell you’re trying to achieve.
Kris, if you had to do it all over again, what would you do differently?
I was a country boy from Australia. I knew nothing about the world. The real reason I moved to London is I started working with this older guy who was from London. We’d have lunch together and he’d tell me stories about London and I’m like, “That’s amazing. I got to go to this place. It sounds awesome.” I went there and I met this beautiful woman. We fell in love and we got married in a whirlwind. We had this total relationship for the next bunch of years. Years later, we were sitting in Sydney Harbor and she said to me, “The only reason you want to get back with me is to prove that you weren’t wrong for marrying me.”
I was like, “There’s probably some truth in that.” Jumping too fast to decisions like that. I spoke to my mom years later about it and I was like, “Why didn’t you warn me that this might not be a good idea?” She’s like, “You wouldn’t have listened if I have told you. What’s the point of trying to upset you? I went with it.” She came along the wedding. We had a great time. Looking back, it could have been a mistake, but if I didn’t make that mistake, I wouldn’t be where I am now. It led to lots of great experiences, so I’m not too beat up about it.Revenue cures all problems. Click To Tweet
I want to expound on that because that’s the game-changer. We talk a lot about how even mistakes, failures, disappointments, setbacks, and all necessary on life, it’s a part of life. It’s how we deal with those things, how we perceive them, how we respond to them at the time. To hear you’ve went through that experience and probably even others that you don’t know about, it seems to shape where you have an effect on how you end up in a positive place. Seemingly we feel that “without that experience, I don’t know if I would be in this place.” There’s this appreciation for it.
I have such a great time and our life was fabulous together. She’s so supportive and a wonderful woman. It’s only through being in shitty relationships that I can appreciate that and understand what a good relationship is. Did it take all that crap to be able to get to the good? It may have been nice to shortcut it. We’re both a bit older. We talk about it. If we met and what we were like when we were in our twenties, we probably wouldn’t even talk to each other or even like each other.
What would you do differently in business?
Read a hell of a lot more, work out what the hell you want to do, and what makes you happy. One thing I sucked at many years is trying to build sales teams. I failed dismally but I’m a fabulous salesman myself and I love it. What I eventually went, I was like, “I’ve got other people to run the business and I’ll do all the sales.” That’s exactly what we do. I spend my days recording podcasts and doing sales calls. I have three podcasts and two great sales calls. That’s my day, sitting there, drinking tea and talking to people. It’s a pretty easy job.
You mentioned your podcast. Tell us a little bit about your podcast.
I don’t have my own podcast. I guest at a podcast. One thing that we mentioned before about SEO is you need backlinks. The best way to get backlinks, for us, is by podcasting and leveraging someone else’s authority. We work a lot in real estate. It’s a fabulous niche because realtors and passive investors understand the investment. They understand that’s what you’re investing in your website, which is going to fuel your business growth for years to come. It makes an easy sale. I often guest on real estate podcasts. For one, you’re getting in front of your target audience, which is awesome because they hear you and go, “That guy is cool. I want to work with him.” You’re getting a super awesome backlink as well. It’s a two-pronged attack.
What advice would you give to people, other than reading, which is a great advice to learn how to grow a business? What other things would you say, based on your experience, key and necessary components to start growing a business?
Growing a business is tough. You need to be tough. It’s not easy. Most of them fail. You’ve got to get used to that idea that you’re probably going to fail. Every business fails eventually. It’s important to have routines. I wake up around 5:30 every morning without an alarm. I haven’t used an alarm for years. I take my dogs for a walk. I come and write in my journal. I read The Daily Stoic every day. I love that stoic mindset. I like practicing advanced and difficult yoga because that strain and stress that it’s putting on your body, your mind hardens you, and makes you ready for work and focus because the workday can be tough. You got to be ready to take a beating. Resilience is a great word from it because it’s hard. There’s one thing that I’ve found with businesses, anytime I get too cocky, it comes and kicks me in the ass like, “Everything is great. I got this. I can be the next Elon Musk.” Down you go. You got to watch your ego.
How do you bounce back from those moments?
Try and remember that you’re going to learn from it. Try not to get your ego too big. Appreciate what you have now. Sitting on the balcony, I’ve got a nice view from my balcony, sitting there with my wife. My business is growing at a tremendous rate. One week, I signed a $120,000 worth of contracts. That’s not a bad week. We’re pretty happy with that week. We were having a little celebration. What do we want? We don’t want a Ferrari. We like our apartment. We got a nice view. We’re pretty content with everything we have. That makes a happy life. I very much like the Buddha.
He was a smart man. He says all pain and suffering comes from desire. If you can eliminate desire as much as possible, then it makes it for a content life, but you also need to have the mindset too. The cup is already broken. You should be grateful that you got that cup in your hand whilst you have it in your hand because one day, it’s not going to be there. Everything’s fleeting. If you try and keep that mindset that you have business and business is going good. It doesn’t matter. You got food on the table, you’re breathing, and life’s okay.
What about those moments where that’s the threat? For a lot of people, putting food on the table, livelihood, that’s what’s at stake with their business. What would you say to those people?
Another thing that I was doing quite regularly, but then my wife said I’m getting too skinny. I was fasting every month. You could go for a couple of days. I do 40-hour fasts. You have dinner on Friday night and then don’t eat until Sunday night. It’s great. The first couple of times you do it, your body starts panicking. You get those hunger pains and then you probably keep sending them more and more. It realizes that you’re not doing anything to them. You can feel your emotions, you can step back from them like meditation where you’re sitting back, and you can see your thoughts drifting through and around and you’re sitting behind them. It’s the same thing. You can feel your emotions and you’re sitting back observing them.
It gives you so much more control, but you realize, “I’m not emotion-driven.” People can snap at work or a client can be an ass. Maybe he hasn’t had a good night’s sleep or he needs a coffee or hasn’t eaten yet. People can easily react badly because they’re hungry or tired. If you fast regularly, you get in control of your emotions and you realize that you don’t need this crap. I don’t need food to survive. If I’m having a bad day, I won’t eat. No problem. I can live and fight another day. It gives you the right mindset to be super tough.
That’s the profound statement. I wouldn’t recommend people fasting for lack of not being able to afford food, but I do appreciate the idea of controlling your emotions and controlling your mind. That’s what fasting does. You have to take control. You have to deny those emotions to take action to eat, to do something different than what you set your mind to do. That’s the game-changer as well. Sometimes, we need to feed ourselves when it comes to overcoming obstacles or attempting to achieve a challenge because we know what it takes at times. We set up to do that, but it doesn’t always work that way. We fall short. We know what we’re supposed to do. We know it’s supposed to take extra twenty calls or whatever it is, we know what that is.
For some reason, we don’t always have the discipline to do it. It’s like getting up early. You talked about reading the books, you talk about managing the schedule, these are all things you talked about, but yet having that mental toughness to sit there and read the book. I know a lot of people and maybe you do too. They say, “I don’t like to read. To sit there and put my head down and read, I could think of a lot more pleasurable things that I could be doing.” That’s the fight. It’s a pleasure versus doing something that’s not so pleasurable, but if you do those things, it can take you to amazing places of life.
Most people are afraid of meditation because they don’t want to sit alone in a room by themselves. They get scared of their thoughts. That’s why people watch so much crap on TV. Meditation sets you free. Whoever said it, “All of the world’s problems come because men cannot sit still.” I used to get anxious with that stuff as well. I’m a much more patient person because I’m happy to sit there and breathe.
What did you do to get to the space that you’re in now as it relates to stillness, patience?To have a successful life, you have to define what that is. Click To Tweet
I hurt my shoulder at the gym many years back and tried some yoga and went to a yoga class. I went, “That’s pretty cool.” I did a lot. I met a great teacher who taught me a type of yoga called Ashtanga yoga. I used to live in Cambodia in Phnom Penh. Cambodia is a pretty small country. Phnom Penh is a pretty small city. It’s a developing country. There were not many yoga teachers. She was one of the few in town. She invited me to practice with her every day like her personal practice. We became good friends.
We used to get up at dawn and practice together for a couple of hours every morning. Ashtanga yoga is militaristic. It’s the same technique every day, over and over again. Our breaths would be synchronized with each other. It’s nice and a great connection. You get sweaty, you get strong, but when you have your mind focused and no thoughts coming through it, the secret is about 1.5 hours and not the whole time you’ll be able to keep your mind steady, but a good chunk of it you can. After doing that for a couple of months, you can feel the peace. It’s so beautiful.
What has it done for your focus and concentration?
I didn’t practice Ashtanga for quite a few years. Now I do more fun yoga, like yoga flow, because I have that mental discipline. I don’t see it as exercise, but a lot of people do, which is they’re missing out on a lot more. I always make sure I get to the shalabh early, so I have some time to chill out, meditate, and focus my mind. I bet they’re not doing those techniques the whole way through or even doing the breathing techniques properly. I bet they’re missing out on a lot of the added benefits for that. It’s that repetitive focus. That’s what you’re doing with meditation. It’s bringing your focus back in. It’s doing that again and again. Your mind will drift, you bring in the focus back, and you keep doing that.
Eventually, you get sharp at it. It helps you do your work. Especially I’m looking at a fricking computer where you’ve got Facebook, Skype, WhatsApp messages, and your phone next to you are dinging. It’s easy to get distracted. I remember I used to have heaps of tabs, I’d be writing one email, go look something up, and start another email. You get lost. Now, I am a lot better at focusing on one. It is hard because you have all the work you want to get done, your brain gets tired, and then your self-discipline goes down.
It’s better if you get up and go for a break rather than you can procrastinate or dick around on Facebook because you don’t want to be doing any work. Catch yourself that you’re not doing anything productive in office walking distance. I work here at my home in the morning, I’ll walk to the office, and then I’ll walk back. It gives me that nice break. If you feel your brain lagging, go and take a break. It’s not about how many hours you’re sitting at a desk. It’s about the quality of the work that you do. If you’re doing crap, realize it and go and do something else.
There’s something to be said about the circulation, the blood flow. Once you get up and you start moving around, you get the blood flowing through your brain and through your body. It’s a reset. The critical element to being resilient is recovery. You go and you play energy out, you put in an hour as energy out and it’s good to stop after that hour, take a break, have that 10 to 15 minute recovery period. Get the circulation going and reset the mind and then you go back at it again. You have these recovery sessions throughout the day. That’s a recipe for resilience.
I stop work pretty early in the morning and then I go to yoga at 9:00. I’ve already done quite a few hours work and having that hour and a half yoga break. Your brain refreshes and you come back to work. It’s like you started the day again. You got full energy and you get great ideas.
Kris, how can people connect with you if they want to learn how to work with you and learn more about you?
If you go to Google and you type the Coolest Guy in SEO, you’ll see my pretty face all over the shelf.
That’s not a joke.
You can Google the Coolest Guy in SEO. There is no dispute. It’s me.
Thank you for coming on the show. It’s been a wonderful conversation. Congratulations to you and your signing of that huge contract and all the success that you are having. Great finish to start by, share some success with us and some knowledges and tips. It’s been a pleasure to have you on the show. Thank you.
Thank you, Rodney.
Before we end the show, we always like to ask the game-changer mentality question. You’ve given us a lot already, but if there’s one thing you would like to leave us with, I’m going to put it in a form of a question so you can answer that question. How can we bounce back from adversity, dominate our challenges, and consistently win at the game of life?
You need to define what winning is first. If you don’t know what that is, it’s impossible to win. Is your life better than mine? If you’re Donald Trump and the President of the United States and you don’t like that job, that’s a pretty shitty life. You need to try and work out what you want to do and the best that you can achieve your goals. As much as you can eliminate that desire, the better. Be happy sitting in the room by yourself.
Practice stillness. Kris Reid on show. Thanks a lot for stopping by.
- Kris Reid – LinkedIn
- Ardor SEO
- Profit First
- The 7 Habits of Highly Effective People
- The Vision Driven Leader
- The Daily Stoic
About Kris Reid
Kris Reid was penned the Coolest Guy in SEO by a client and it’s stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business.
His firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering – where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.
They do this through highly optimized articles, social media, and video posts.
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